Title: Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Publisher: Legare Street Press
Publication Date: 2023
Language: English
ISBN 10: 1019585471
ISBN 13: 9781019585474
Binding: HRD
Condition: New
Weight: 240 grams

About this title

Synopsis

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

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