Essentials Marketing by Perreault William (184 results)

Paperback. Condition: Fair. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning.…

Paperback. Condition: Good. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning.…

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condition: Good. A book about marketing and marketing strategy planning that teaches students analytical abilities and how-to-do-it skills that prepare them for success.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Good. Essentials of Marketing.

Paperback. Condition: Very Good. Essentials of Marketing.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. Meets or exceeds the good condition guidelines. Nice copy. Has a small amount of writing/highlighting. Five star seller - Buy with confidence.

Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price.

Paperback. Condition: Good. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning.…

Paperback. Condition: Good. A book about marketing and marketing strategy planning that teaches students analytical abilities and how-to-do-it skills that prepare them for success.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Fair. 14. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condition: Very Good. 14. Grade 3 out 5 points. Book has wear on cover and pages. May have personalized notes/names, stickers/labels. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. All orders ship by next business day! We are a small company and very thankful for your business.…

Paperback. Condition: Good. Focuses on marketing and marketing strategy planning. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. It includes a variety of examples, explanations, frameworks, classification systems, cases, and 'how-to-do-it' techniques that relate to our overall framework for marketing strategy planning. …

Paperback. Condition: Very Good. 12th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Very Good. Essentials of Marketing.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Fair.

Condition: Good. Marketing's pillar Four Ps framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical How-To-Do-It strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: - SmartBook(R) - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.- Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.- Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. …

Condition: Very Good. Marketing's pillar Four Ps framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical How-To-Do-It strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: - SmartBook(R) - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.- Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.- Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. …

Paperback. Condition: Fair. 12th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

loose_leaf. Condition: Good. Normal wear from daily use. May include markings or highlighting.