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Essentials of Marketing: A Global-Managerial Approach (Irwin series in marketing) - Hardcover

Perreault Jr., William D.; McCarthy, E. Jerome

 
9780256183412: Essentials of Marketing: A Global-Managerial Approach (Irwin series in marketing)

Synopsis

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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