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ISBN 10: 0367426862 ISBN 13: 9780367426866
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Published by Taylor & Francis Group, 2023
ISBN 10: 0367426862 ISBN 13: 9780367426866
Seller: Majestic Books, Hounslow, United Kingdom
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Published by Taylor & Francis Group, 2023
ISBN 10: 0367426862 ISBN 13: 9780367426866
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by Taylor & Francis Ltd, 2023
ISBN 10: 0367426862 ISBN 13: 9780367426866
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2nd edition. 210 pages. 9.19x6.13x0.55 inches. In Stock.
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Hardcover. Condition: Brand New. 2nd edition. 210 pages. 9.19x6.13x0.63 inches. In Stock.
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Published by Taylor & Francis Ltd, 2023
ISBN 10: 0367426862 ISBN 13: 9780367426866
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Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including:Technology now integrated into all chaptersConsumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and genderConsumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non-pet-related purchasesSuitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Print on Demand.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. PRINT ON DEMAND.
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including:Technology now integrated into all chaptersConsumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and genderConsumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non-pet-related purchasesSuitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.