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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367642204 ISBN 13: 9780367642204
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: Biblios, Frankfurt am main, HESSE, Germany
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Seller: Revaluation Books, Exeter, United Kingdom
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Taschenbuch. Condition: Neu. Decoding Coca-Cola | A Biography of a Global Brand | Robert Crawford (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9780367642204 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 1138495441 ISBN 13: 9781138495449
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
First Edition
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Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 240 pages. 9.50x6.25x0.75 inches. In Stock.
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 1138495441 ISBN 13: 9781138495449
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Condition: New. 2020. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
Language: English
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367642204 ISBN 13: 9780367642204
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Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned.This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
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Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.