Creativity Public Relations by Andy Green (13 results)

Paperback. Condition: Very Good. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Paperback. Condition: Very Good. What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't - it is a process that can be understood and put into practice.Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations is a unique title that seeks to address this situation and explores:the five 'Is' of the creative process;techniques for stimulating ideas;brainstorming;evaluating ideas;obstacles to creativity;the creative individual;the creative organization.This fully updated second edition offers practical examples and is based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration.By clearly establishing a definition of 'creativity', this second edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Used; Good. Tymchak, Ihor (illustrator).

Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Condition: Good. Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood: May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. ZB 4-5 200719.…

Paperback. Condition: Brand New. 4th edition. 256 pages. 9.21x6.10x0.71 inches. In Stock.

Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.