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Country Origin Effect Looking (21 results)
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Condition: As New. Unread book in perfect condition.
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Condition: New. pp. 154.
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Condition: New.
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Condition: New. pp. 154 1st edition NO-PA16APR2015-KAP.
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Country of Origin Effect : Looking Back and Moving Forward
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Country of Origin Effect: Looking Back and Moving Forward
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367660970 ISBN 13: 9780367660970
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Country of Origin Effect : Looking Back and Moving Forward
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Paperback. Condition: Brand New. 164 pages. 9.68x6.85x0.35 inches. In Stock.
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Country of Origin Effect : Looking Back and Moving Forward
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367660970 ISBN 13: 9780367660970
Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Taschenbuch. Condition: Neu. Country of Origin Effect | Looking Back and Moving Forward | Isaac Cheah (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367660970 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: New.
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Country of Origin Effect : Looking Back and Moving Forward
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Country of Origin Effect: Looking Back and Moving Forward
Language: English
Published by Taylor & Francis Ltd, 2019
ISBN 10: 0367201887 ISBN 13: 9780367201883
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Country of Origin Effect : Looking Back and Moving Forward
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Condition: New.
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Country of Origin Effect : Looking Back and Moving Forward
Language: English
Published by Taylor & Francis Ltd Feb 2019, 2019
ISBN 10: 0367201887 ISBN 13: 9780367201883
Buch. Condition: Neu. Neuware.
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Condition: New. PRINT ON DEMAND pp. 154.
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Country of Origin Effect : Looking Back and Moving Forward
Language: English
Published by Taylor & Francis, Routledge, 2020
ISBN 10: 0367660970 ISBN 13: 9780367660970
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers' preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
