Consumer Selection Use Software (5 results)
- More images
- Softcover
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germanybooks4less (Versandantiquariat Petra Gros GmbH & Co. KG)
Contact seller5-star sellerCondition: Used - Very good
£ 42.28
£ 8.52 shippingShips from Germany to U.S.A.Quantity: 1 available
Broschiert. Condition: Gut. XII; 192 Seiten; Das Buch befindet sich in einem sehr ordentlich erhaltenen Zustand. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 270.
- More images
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 44.00
£ 52.57 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - While desktop computers and not Elektronisches Buch have long been part of many households, the wide spread use of smartphones and other mobile devices has made web services, apps and games daily companions in the private lives of many consumers. T…his development has led to a commercially attractive market for software vendors but also quickly intensified the competition in this industry. Vendors, who want to succeed in this competitive environment need to understand how consumers select software among the multitude of competing offerings and how to maintain the loyalty of existing customers.Despite this need for managerial guidance, the Information Systems Research discipline has so far primarily investigated corporate decisions in the selection and use of software. As a consequence, managerial implications for vendors who develop consumer software are still comparatively sparse. A mere adaptation of insights from research on the corporate environment to the consumer context would, however, be inappropriate. Decision making processes in organizations are often well structured to achieve objectivity and economic rationality. Consumers, on the other hand, often lack this rigor in decision making and may be subject to cognitive bias.In five complementary studies, this book seeks to address this gap. By exploring consumers' non-rational decision making in the selection and use of software, it provides vendors with implications for the design, marketing and management of consumer software along the product lifecycle.
- More images
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 44.00
£ 59.92 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. Consumer Selection and Use of Software - Empirical Studies on Non-Rational Decision Making | Dissertationsschrift | Marvin Fleischmann | Taschenbuch | 212 S. | Englisch | 2016 | epubli | EAN 9783741877254 | Verantwortliche Person für die EU: Neopubli GmbH, Sebastian Stude, Köpenicker Str. 154a, 10997… Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
- More images
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 44.00
£ 19.69 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While desktop computers and not Elektronisches Buch have long been part of many households, the wide spread use of smartphones and other mobile devices has made web services, apps and games daily companions in the private lives of m…any consumers. This development has led to a commercially attractive market for software vendors but also quickly intensified the competition in this industry. Vendors, who want to succeed in this competitive environment need to understand how consumers select software among the multitude of competing offerings and how to maintain the loyalty of existing customers.Despite this need for managerial guidance, the Information Systems Research discipline has so far primarily investigated corporate decisions in the selection and use of software. As a consequence, managerial implications for vendors who develop consumer software are still comparatively sparse. A mere adaptation of insights from research on the corporate environment to the consumer context would, however, be inappropriate. Decision making processes in organizations are often well structured to achieve objectivity and economic rationality. Consumers, on the other hand, often lack this rigor in decision making and may be subject to cognitive bias.In five complementary studies, this book seeks to address this gap. By exploring consumers' non-rational decision making in the selection and use of software, it provides vendors with implications for the design, marketing and management of consumer software along the product lifecycle. 212 pp. Englisch.
- More images
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 44.00
£ 41.94 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In five complementary studies, this book explores consumers non-rational decision making in the selection and use of software.While desktop computers and notebooks have long been part of many households, the wide spre…ad use of smartphones and other mob.
