Consumer Behaviour Action by Ling Peter (3 results)
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Fair
£ 40.00
£ 15.76 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780195525601.
More imagesLanguage: English
Published by Oxford University Press (2015), South Melbourne, 2015
- Softcover
- First Edition
Seller: Renaissance Books, ANZAAB / ILAB, Dunedin, New ZealandRenaissance Books, ANZAAB / ILAB
Contact seller5-star sellerCondition: Used - Very good
£ 57.74
£ 26.16 shippingShips from New Zealand to U.S.A.Quantity: 1 available
Softcover. Condition: Very Good+. No Dust Jacket. First Edition. Review copy label on rear cover. No signatures. ; xxxvi, 666, [2 (blank)] pages. Page dimensions: 249 x 201mm. Illustrated. "'Consumer Behaviour in Action' introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text pro…vides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 77.02
£ 20.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 544 pages. 9.80x8.03x1.10 inches. In Stock.
