Consumer Behavior by Bai Ling (7 results)

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2024-05 Pages: 399 Publisher: China Machinery Press This book extensively draws on the latest research results on consumer behavior. combines new phenomena. new problems. and new information. and selects materials closely related to consumer hot spots in life. In addition. the two editors have accumulated experience in teaching the Consumer Behavior course. On the basis of a comprehensive introduction to the main concepts of consumer behavior. the connota.…

paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-05 Pages:232 Publisher:People's Posts and Telecommunications Press Based on the principles of practicality. applicability and usability. this book systematically expounds the basic theories. knowledge system and development laws of consumer behavior. including: the influence of psychological factors such as feelings. perceptions. temperament. personality. self-concept. and lifestyle on consumer behavior; the relationship between environmental factors s.…

paperback. Condition: New. Language:Chinese.Pub Date: 2014-11-01 Publisher: Machinery Industry Press book draws extensively on the latest achievements of research on consumer behavior at home and abroad. coupled with experience in the teaching of Consumer Behavior course accumulated comprehensive introduction and understand the key concepts related to consumer behavior. consumer behavior research foundation connotation and specific methods of consumer behavior on the needs of consumers and elaborated buying motives. co.…

paperback. Condition: New. Language:Chinese.Paperback. Publisher : Mechanical Industry.

paperback. Condition: New. Paperback. Pub Date: 2022-01-01 Pages: 215 Language: Chinese Publisher: People's Posts and Telecommunications Press The influence of psychological factors such as consumer feeling. perception. temperament. personality. and self-concept on consumers; the relationship between environmental factors such as culture. subculture. customs. popularity. social class. role. and family. and consumers; products. brands. and packaging The effect of marketing factors such as price. sales terminal and promo.…

paperback. Condition: New. Paperback. Pub Date: 2021-06-01 Pages: 228 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House This book is compiled with the idea of ??theory + case + practice. comprehensively and systematically studying the phenomenon of consumer behavior and its Laws. including the impact of consumer perception. perception. temperament. personality. self-concept. lifestyle and other psychological factors on consumer behavior; income. culture. subculture. customs. popularity.…

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-09-01 Pages: 392 Publisher: Mechanical Industry Press This book analyzes and elaborates along the main line of the formation process and influencing factors of consumer purchasing decisions. and in consumer behavior theory and marketing. Some groundbreaking work has been done on strategies. how to investigate and measure consumer psychology and behavior. In recent years. the Chinese market has been very big.…