Items related to Consumer Behavior (3rd Edition)(Chinese Edition)
Synopsis
Language:Chinese.Pub Date: 2014-11-01 Publisher: Machinery Industry Press book draws extensively on the latest achievements of research on consumer behavior at home and abroad. coupled with experience in the teaching of Consumer Behavior course accumulated comprehensive introduction and understand the key concepts related to consumer behavior. consumer behavior research foundation connotation and specific methods of consumer behavior on the needs of consumers and elaborated buying motives. comprehensive and systematic introduction of internal factors and external consumer behavior factors. then analyzes the marketing mix factors and consumer behavior. further elaborated on the basis of consumer buying behavior and purchasing decisions related content. in particular the principles of organizational buying behavior as consumers. Readers can order from the above knowledge modul...
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Consumer Behavior (3rd Edition)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2014-11-01 Publisher: Machinery Industry Press book draws extensively on the latest achievements of research on consumer behavior at home and abroad. coupled with experience in the teaching of Consumer Behavior course accumulated comprehensive introduction and understand the key concepts related to consumer behavior. consumer behavior research foundation connotation and specific methods of consumer behavior on the needs of consumers and elaborated buying motives. co. Seller Inventory # CR014085