Consumer Behavior Analysis Rational (19 results)
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Language: English
Published by Amsterdam: North-Holland Publishing Company,, 1968
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Add to basketGroß 8°. O.Pp. XVII, 235 S. Bibliotheksexemplar: Mit Bibliotheksstempeln u. Rückensignatur. TBlatt lose und gelocht. Etwas angestaubt. 74133 Sprache: Englisch Gewicht in Gramm: 750.
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Hardcover. Condition: gut. Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice In englischer Sprache. pages.
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Consumer Behavior Analysis: A Rational Approach to Consumer Choice
Hantula, Donald A. (Edited by)/ Wells, Victoria K. (Edited by)
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage.…
