Comprehensive Study Branding Framework by Bharathi Jaya (9 results)
- Softcover
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Paperback. Condition: new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of… digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2026, 2026
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 76 pp. Englisch.
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Paperback. Condition: new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of… digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2026, 2026
- Softcover
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware 76 pp. Englisch.
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creatin…g brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts.
- Softcover
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Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE | MEDIA REFERENCE | Jaya Bharathi (u. a.) | Taschenbuch | Englisch | 2026 | LAP LAMBERT Academic Publishing | EAN 9786630070644 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49…078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.
