A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference - Softcover

Bharathi, Jaya; Sravanthi, K B; Sowmya, P

Softcover

ISBN 10: 663007064X ISBN 13: 9786630070644

Publisher: LAP Lambert Academic Publishing, 2026

Synopsis

This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts.

Edition details

• Publisher: LAP Lambert Academic Publishing
• Publication date: 2026
• Language: English
• ISBN 10: 663007064X
• ISBN 13: 9786630070644
• Binding: Paperback
• Number of pages: 76