Compilation Multi Item Measures Consumer by Bruner Gordon (1 results)

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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001 (Marketing Scales Series)
Bruner, Gordon C.
Language: English
Published by South-Western Pub, 2005
1587992051 / 9781587992056
- Hardcover
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Condition: Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of ch…
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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001 (Marketing Scales Series)