Compilation of Multi-Item Measures for Consumer Behavior and Advertising (v. 4) (Marketing Scales Handbook) - Hardcover
Synopsis
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Synopsis
In contrast to earlier volumes, this new volume compiling marketing measurement scales splits consumer behavior from organizational behavior (the latter to be the focus of a separate volume), but otherwise takes up where Volume III left off in collecting scales originally published in seven major marketing and advertising journals between 1998 and
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub (edition 1), 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
Hardcover
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Hardcover. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 1587992051-11-1
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
Hardcover
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
Hardcover
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0000612822