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Capturing Customer Equity Moving (7 results)
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Capturing Customer Equity: Moving from Products to Customers
Language: English
Published by Taylor & Francis Inc, 2006
ISBN 10: 0789033402 ISBN 13: 9780789033406
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Capturing Customer Equity : Moving from Products to Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Paperback. Condition: Brand New. 1st edition. 98 pages. 8.25x6.00x0.25 inches. In Stock.
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Capturing Customer Equity : Moving from Products to Customers
Language: English
Published by Taylor & Francis Inc Aug 2006, 2006
ISBN 10: 0789033402 ISBN 13: 9780789033406
Taschenbuch. Condition: Neu. Neuware - Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic and international markets. Handy charts, tables, and figures make complex information easy to access and understand.
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Capturing Customer Equity : Moving from Products to Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
