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Published by Taylor & Francis Ltd, 2019
ISBN 10: 0367870177 ISBN 13: 9780367870171
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Published by Routledge 2019-12-12, 2019
ISBN 10: 0367870177 ISBN 13: 9780367870171
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Published by Taylor & Francis Ltd, 2019
ISBN 10: 0367870177 ISBN 13: 9780367870171
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Published by Routledge 2015-01-08, 2015
ISBN 10: 1138787965 ISBN 13: 9781138787964
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First Edition
Condition: New. Editor(s): Schroeder, Jonathan E. Series: Routledge Interpretive Marketing Research. Num Pages: 390 pages, 26 black & white illustrations, 9 black & white tables, 23 black & white halftones, 3 bla. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 164 x 27. Weight in Grams: 738. . 2015. 1st Edition. hardcover. . . . .
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Editor(s): Schroeder, Jonathan E. Series: Routledge Interpretive Marketing Research. Num Pages: 390 pages, 26 black & white illustrations, 9 black & white tables, 23 black & white halftones, 3 bla. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 164 x 27. Weight in Grams: 738. . 2015. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Hardcover. Condition: Brand New. 1st edition. 390 pages. 9.75x6.50x1.25 inches. In Stock.
Language: English
Published by Taylor & Francis Ltd, 2019
ISBN 10: 0367870177 ISBN 13: 9780367870171
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Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.