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  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Fair. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

    • Hardcover

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    Hardback. Condition: Very Good. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

    Published by Harper Business, 2021

    0063018292 / 9780063018297

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  • Language: English

    Published by Harper Business, 2021

    0063018292 / 9780063018297

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

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    Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

  • Language: English

    Published by Harper Business (edition ), 2021

    0063018292 / 9780063018297

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    Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

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    0063018292 / 9780063018297

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    Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

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    Hardback. Condition: Fair. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

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    Hardback. Condition: Very Good. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

    Published by HarperCollins Publishers Inc, 2021

    0063018292 / 9780063018297

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    Hardback. Condition: Good. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a "build vs. buy" mindset to the survival imperative of "build vs. die," and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

  • Language: English

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    0063018292 / 9780063018297

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    Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

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  • Language: English

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  • Language: English

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    Condition: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

  • Language: English

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    Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

  • Language: English

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

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