Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
Language: English
Published by HarperCollins Publishers Inc, 2021
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 4.93
Quantity: 3 available
Add to basketItem description from seller
Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance,every industry is turning digital, and every company needs the best software towin the hearts and minds of customers. The landscape has shifted from theclassic build vs. buy question, toone of build vs. die. Companies haveto get this right to survive. But how do they make this transition?Software developers are sought after, highly paid,and desperately needed to compete in the modern, digital economy. Yet mostcompanies treat them like digital factory workers without really understandinghow to unleash their full potential. Lawson argues that developers are thecreative workforce who can solve major business problems and create hitproducts for customers?not just grind through rote tasks. From Google andAmazon, to one-person online software companies?companies that bring softwaredevelopers in as partners are winning. Lawson shows how leaders who buildindustry changing software products consistently do three things well. First,they understand why software developers matter more than ever. Second, theyunderstand developers and know how to motivate them. And third, they invest intheir developers' success. As a software developer and public company CEO,Lawson uses his unique position to bridge the language and tools executives usewith the unique culture of high performing, creative software developers. AskYour Developer is a toolkit to help business leaders, product managers, technicalleaders, software developers, and executives achieve their common goal?buildinggreat digital products and experiences.How to compete in the digital economy? In short: AskYour Developer.…
Seller Inventory # CIN0063018292VG
- Title
- Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
- Author
- Jeff Lawson
- Publisher
- HarperCollins Publishers Inc
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0063018292
- ISBN 13
- 9780063018297
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.
As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.
How to compete in the digital economy? In short: Ask Your Developer.
"Synopsis" may belong to another edition of this title.
About the Author
Jeff Lawson is a co-founder and CEO at Twilio. He is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO & CTO of Versity. He was also one of the original product managers for Amazon Web Services.
At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions.
Jeff grew up in the suburbs of Detroit, started his first company in middle school, and earned his BS in Computer Science & Film/Video from University of Michigan.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.17 |
Payment methods
Store description
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Specialty
Second Hand - All GenreSeller's business information
SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to World of Books Inc, Montgomery, Illinois, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.