Published by SAGE Publications Ltd (edition 1), 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Sage Publications Ltd, London, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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Paperback. Condition: new. Paperback. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Sage Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
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Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Sage Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Sage Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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Published by Sage Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
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Published by Sage Publications Ltd, London, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Paperback. Condition: new. Paperback. Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it's vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr. Raoul V. Kubler is an Associate Professor of Marketing at ESSEC Business School, Paris. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: ALLBOOKS1, Direk, SA, Australia
Brand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress.
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
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Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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Published by Sage Publications Ltd, GB, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Published by Sage Publications Ltd, GB, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it's vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
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Published by Sage Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 650.
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
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Published by SAGE Publications Ltd, 2023
ISBN 10: 1529768721 ISBN 13: 9781529768725
Language: English
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
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ISBN 10: 1529684161 ISBN 13: 9781529684162
Language: English
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