Applied Marketing Analytics Using Python (Paperback)
Language: English
Published by SAGE Publications Ltd, London, 2025
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 49.60
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Add to basketItem description from seller
Paperback. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781529684162
- Title
- Applied Marketing Analytics Using Python (Paperback)
- Author
- Gokhan Yildirim
- Publisher
- SAGE Publications Ltd, London
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1529684161
- ISBN 13
- 9781529684162
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Raoul Kübler is an Associate Professor of Marketing at ESSEC Business School in Cergy/Paris where he teaches on the FT Top10 ranked Master in Management program of ESSEC’s grande ecole, as well as on the school’s Global MBA and the executive MBA. Before joining ESSEC he was from 2018 until 2022 a Junior Professor at the University of Münster, and worked from 2012 until 2018 as an Assistant Professor of Marketing at Özyegin University in Istanbul, Turkey. In his research, he examines how marketers can leverage user generated content and social media data in combination with machine learning and artificial intelligence to derive better marketing decisions. His research focus is largely guided by his close collaboration with marketing professionals. He consulted leading international companies such as TetraPak, Rausch AG Switzerland, Dr. Wolff Group, PepsiCo Turkey, Sisecam Turkey, Garanti Bank, GfK, and OD Yachting in digital marketing issues. Dr. Kübler’s research is frequently published in leading international marketing and business journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Interactive Marketing and the Journal of Cultural Economics. Furthermore, Raoul has been ranked since 2018 within the top 10% of most successful business scholars in Germany, Switzerland, and Austria according to A+ publications, of which some have been awarded by institutions such as MSI, Marketing EDGE, and EMAC.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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