Applied Conjoint Analysis by Rao (27 results)
Published by Springer, Berlin, 2014
- Hardcover
- First Edition
Seller: Second Story Books, ABAA, Rockville, MD, U.S.A.Second Story Books, ABAA
Contact seller4-star sellerHardcover. First Edition. Octavo, xv, 389 pages. In Very Good minus condition. Orange and red spine with black lettering. Rear board has mild shelving wear, mild wear on head and tail corners, and spine has mild wear on head and tail. Textblock has a small dent from front end-paper to page 4 and mild staining on fore edge and he…ad edge. Shelved ND-E. 1378319. FP New Rockville Stock.
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hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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gebundene Ausgabe. Condition: Gut. 389 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 765.
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Language: English
Published by Springer Nature Switzerland AG, Cham, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Hardcover. Condition: new. Hardcover. This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for e…stimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Condition: New. pp. 389.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
- Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised seco…nd edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.
Language: English
Published by Springer Nature, 2025
Series: Book 183 of 190 - Springer Texts in Business and Economics
- Hardcover
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Hardcover. Condition: Brand New. 2nd edition. 563 pages. 9.26x6.11x9.49 inches. In Stock.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining tradeoffs. Though this… book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining tradeoffs. Thou…gh this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Condition: gut. 2014. Applied Conjoint Analysis In deutscher Sprache. pages.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Language: English
Published by Springer-Verlag Gmbh Jan 2026, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This…new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. 540 pp. Englisch.
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Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Buch. Condition: Neu. Applied Conjoint Analysis | From Product and Service Design to Market and Pricing Strategies | Vithala R. Rao | Buch | Springer Texts in Business and Economics | xxiii | Englisch | 2026 | Springer | EAN 9783032008930 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelb…erg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
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Language: English
Published by Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2016, 2016
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining… tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments. 408 pp. Englisch.
Language: English
Published by Springer Berlin Heidelberg, Springer Berlin Heidelberg Mär 2014, 2014
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining tradeo…ffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments. 408 pp. Englisch.
Language: English
Published by Springer, Springer Jan 2026, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new…revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 564 pp. Englisch.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Condition: New. Print on Demand pp. 389.
Language: English
Published by Springer, 2026
Series: Book 183 of 190 - Springer Texts in Business and Economics
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Condition: New. PRINT ON DEMAND pp. 389.
