Analytical Crm Developing Maintaining by Wübben Markus (4 results)
Language: English
Published by Gabler Verlag, 2008
Series: Book 1 of 4 - Applied Marketing Science/Angewandte Marketingforschung
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 50.80
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
Language: English
Published by Gabler, 2008
Series: Book 1 of 4 - Applied Marketing Science/Angewandte Marketingforschung
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 64.37
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 2009 edition. 293 pages. 8.20x5.80x0.50 inches. In Stock.
Language: English
Published by Gabler Verlag, Gabler Verlag, 2008
Series: Book 1 of 4 - Applied Marketing Science/Angewandte Marketingforschung
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 47.13
£ 52.98 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene ts of these data and analytical models for… - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential ('analytical CRM'). Yet, research and practice is still in its early stages with respect to analytical CRM. In particular, the so-called 'non-contractual settings' remain widely unexplored. Lit- ature refers to a 'non-contractual setting' when customer relationships are not governed by a contract that predetermines the monetary value and/or length of the relationship. Examples include hotels, airlines, and most retailers. The most obvious consequence for CRM is that the end of a customer relationship is not directly observable, i.e., a c- tomer can switch providers without notifying the focal provider. Consequently, analysis of customer retention, and future buying behavior is even more problematic than in contractual settings.
More imagesLanguage: English
Published by Gabler Verlag, 2008
Series: Book 1 of 4 - Applied Marketing Science/Angewandte Marketingforschung
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 43.88
£ 59.88 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. Analytical CRM | Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings | Markus Wübben | Taschenbuch | Applied Marketing Science / Angewandte Marketingforschung | xxxi | Englisch | 2008 | Gabler Verlag | EAN 9783834912787 | Verantwortliche Person für die EU: Springe…r Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
