Analytical Crm : Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings

Book 1 of 4: Applied Marketing Science/Angewandte Marketingforschung

Wubben, Markus; Von Wangenheim, Florian (FRW)

ISBN 10: 3834912786 ISBN 13: 9783834912787
Published by Gabler Verlag, 2008
Language: English
Condition: Used - As new Soft cover

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