pearson education us upper saddle river (Over 2,400 results)

Paperback. Condition: Very Good. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This highly successful fourth edition of this text continues to present a clear and critical survey of competing theories of and various approaches to popular culture. Retaining the accessible approach of previous editions, and using relevant and appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The third edition of Politics UK builds on the success of previous editions while bringing the text right up to date with enhanced coverage of contemporary political issues. Written by six leading academic analysts, it embodies the changes wrought by the 1997 general election; the developments in government relating to the institutions of government as well as political culture, the media and political ideas. Divided into seven parts, it opens by analysing the historical context of UK politics, moving on to the contemporary context (social and economic structure, political culture and participation), political ideologies and political concepts before addressing the representative process (elections, voting behaviour, media, parties and pressure groups). Followed by the legislative process (changing constitution, the Crown, the Commons and the Lords), the executive process (Cabinet and Prime Minister, departments and civil servants, central and local government), the Judiciary and the Politics of Law and Order before the book is concluded by chapters on policy (economic, social, environmental, foreign and defence policy, Ireland and Great Britain and European integration). Improved pedagogy, design, and the use of additional colour provides an attractive, stimulating and accessible key text for students. Teachers Notes (0-13-653577-1). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The fifth edition of this market-leading textbook provides a lively and accessible introduction to this field of psychology. The fifth edition of "Social Psychology" not only addresses a range of key issues in this area from a European perspective, but has been thoroughly revised to include updated sections such as those on social psychology in literature, on TV and in films. This is the ideal textbook for those studying social psychology and includes a range of features to aid independent study such as theory and concept boxes, research highlights and real world applications. Plus, the new user-friendly website features an interative recap and reminder of the main text, self test materials, and podcasts from different researchers for students to consolidate and test their understanding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The Prentice Hall Essence of Computing Series provides a concise, practicle and uniform introduction to the core components of an undergraduate computer science degree. Acknowledging the recent changes within Higher Education, this approach uses a variety of pedagogical tools-case studies, worked examples and self test questions - to underpin the student's learning. The Essence of Programming in C++ is an introduction to the concepts and techniques of programming. It assumes no prior knowledge of the subject, and enables the reader to write small and medium sized programs in the popular C ++language. This book embraces all the significant areas of programming including control structures and arrays. Functions and parameter passing are explored along with the testing and debugging of programs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Introduction to SPSS in Psychology 4/e, makes using SPSS for the analysis of data quick and simple. This student-friendly text offers the most comprehensive coverage of statistical techniques and how SPSS can handle and manipulate all kinds of data. The fourth edition provides new and extended coverage of what needs to be known about each statistical and data analysis procedure. The user is given a step-by-step guide through what kinds of data to enter and how; the SPSS steps needed to complete the analysis; and how to understand and write-up the results of the analysis. In no time, users will gain confidence that they understand a full range of statistical techniques and how to use them in practice. This book is accompanied by a CD containing datasets, worked examples and exercises to allow practice and revision of techniques covered in the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Helping Students Make Connections Across Biology Campbell BIOLOGY is the unsurpassed leader in introductory biology. The texts hallmark valuesaccuracy, currency, and passion for teaching and learninghave made it the most successful college introductory biology book for eight consecutive editions. Building on the Key Concepts chapter framework of previous editions, Campbell BIOLOGY, Ninth Edition helps students keep sight of the big picture by encouraging them to: Make connections across chapters in the text, from molecules to ecosystems, with new Make Connections Questions Make connections between classroom learning, research breakthroughs, and the real world with new Impact Figures Make connections to the overarching theme of evolution in every chapter with new Evolution sections Make connections at a higher cognitive level through new Summary of Key Concepts Questions and Write About a Theme Questions This is the standalone book if you want the Book with Mastering Biology order the ISBN below: ISBN 0321558146 / 9780321558145 Campbell Biology with MasteringBiology Package consists of 0321558235 / 9780321558237 Campbell Biology 0321686500 / 9780321686503 MasteringBiology with Pearson eText -- ValuePack Access Card -- for Campbell Biology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A comprehensive text which balances the conceptual and technical aspects of Corporate Finance, without allowing theory to dominate practice. Extensive examples illustrate how the concepts of financing and investment decisions can be applied to practical management and business policy issues, making it particularly suited to undergraduates studying for Business Studies degrees or MBA students. Instructor's Manual (0-13-081281-1). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Tourism:Change, Impacts and Opportunitiesprovides a comprehensive and balanced discussion of the impacts of tourism. The authors address the nature of tourism and tourists and the economic, physical and social impact that can result from their activity. New approaches to impact assessment are also considered. A wide range of examples from developed and developing countries illustrate the points raised in the text. This timely and perceptive bookis essential reading for anyone involved in tourism planning or development andis also suitable forstudents of geography, planning, economics and sociology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This is a comprehensive tutorial that teaches fundamental and advanced SOA design principles, supplemented with detailed case studies and technologies used to implement SOAs in the real world. ***We'll have cover endorsements from Tom Glover, who leads IBM's Web Services Standards initiatives; Dave Keogh, Program Manager for Visual Studio Enterprise Tools at Microsoft, and Sameer Tyagi, Senior Staff Engineer, Sun Microsystems. All major software manufacturers and vendors are promoting support for SOA. As a result, every major development platform now officially supports the creation of service-oriented solutions. Parts I, II, and III cover basic and advanced SOA concepts and theory that prepare you for Parts IV and V, which provide a series of step-by-step "how to" instructions for building an SOA. Part V further contains coverage of WS-* technologies and SOA platform support provided by J2EE and .NET. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Primarily intended for junior/senior or graduate level courses in computer networks, data networks, or distributed processing in CS or EE departments. Also useful (with selective omission of sections or chapters) for less advanced students. This is the first book that explains how computer networks work inside, from the hardware technology up to and including the most popular Internet application protocols. While students are not expected to have a background in computer networks or advanced mathematics, a general background in computer systems and programming is assumed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This guide to UNIX system administration is useful both as an introductory tutorial for those new to the system and as a day-to-day reference for power administrators. Practical and hands-on in approach, it covers every aspect of system administration - from basic topics to UNIX esoterica - and provides explicit instructions for dealing with the six most popular versions of UNIX. Included is a CD-ROM with source code, sample programs, and other tools and utilities helpful to Unix system administration. It is designed for system administrators and users of the UNIX operating system. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This book is about getting better at making sense of the world.so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions.and how they create both limits and opportunities. You'll learn how to develop new ways of seeing.how to keep your mental models fresh and relevant.when to change to a new model.how to build a portfolio of models.and improving your models through constant experimentation. Better mental models = smarter decisions Understand what's real, so you can act on it How people get stuck, and what to do about it How obsolete mental models keep you from making changes The neuroscience of mental models What scientists can teach us about perception-and reality Creating new models Practical ways to see things in new ways-fast Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn! Drea Zigarmi Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute ManagerWe like to say, 'See it with your mind's eye.' Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind's eye and as a consequence change our actions and the results we get. The value of that is hard to top. J. Stewart Black, Ph.D. co-author of Leading Strategic Change and Professor, University of Michigan Business SchoolI have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying 'mental models' now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain. Kenichi Ohmae Author of the international bestseller, The Borderless WorldWhile most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our mental models work to construct these distinct inner worlds. And more importantly it offers empowering advice on how we can use this knowledge to work for us rather than against us in creating a better outer world for ourselves, our organizations, and our societies. Charles C. Manz Best-selling author of SuperLeadership, Fit to Lead, and Temporary SanityThis is an important book that 'makes sense of how we make sense.' The authors provide a thorough, fresh, and compelling exploration into the dimensions of mental models. All leaders who want to be more effective in their actions would be served well to leverage the principles in this book to learn about how they think and make sense of the world around them. Nick Pudar Director of Strategic Initiatives, General Motors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

7th International edition. Audience: College/higher education. Good. No dust jacket as issued. With CD.

Paperback. Condition: Very Good. Appropriate as a core text for teaching stress at advanced undergraduate and MSc level within courses on health, and occupational or applied psychology. This book provides a broad, accessible introduction to the major issues relating to stress. It bridges the gap between popularised, or very basic, treatments of the subject on the one hand, and highly specialised academic research on the other, to give a good critical overview of the subject for undergraduate and Masters-level students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Statistics can be tricky, but this revised edition of a highly effective guide to statistics for psychology makes it much easier. Students at all levels, introductory to advanced, will find the jargon-free style and comprehensive yet accessible approach indispensable. The book is laid out with great visual clarity, making it a highly effective teaching and learning tool. Complex mathematics is kept to a minimum and concepts that are often difficult to grasp are explained step-by-step using a wide variety of examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. After most people ask why they didn't think of a particular idea they just go on thinking as usual and repeat the same mistakes. Charles McCoy explains how to break the cycle and move into a creative mode that enables the solving of complex problems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them! Conqueror preventthe seven disastrous addictions that can destroy your company Overcome corporate denial, arrogance, complacency, competency dependence, turf wars, and more For every executive, strategist, entrepreneur, and manager who wants to sustain success GM. Ford. AT&T. Sears. Firestone. Krispy Kreme. Digital. Kodak. Once, they were riding high, the exemplars of business excellence. Then, disaster. Is your company headed for the same fate? How do you know? How do you change course? Find out. Shine a light on the dark places in your business. Uncover your self-destructive habits before they destroy you. The blinders, culture confl icts, and corporate denial. The competitive myopia. The focus on volume, not profits. Root them outall of them. Then, instill the good habits your business needs: the habits of sustainable profitability and market leadership. This book shows you howin detail, from start to finish. Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim toand helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterdays most widely praised corporate icons, youll learn how companies slip into addiction and slide off the rails.why some never turn around.and how others achieve powerful turnarounds, moving on to unprecedented levels of success. Youll learn how an obsession with volume leads inexorably to rising costs and falling margins.how companies fall victim to denial, myth, ritual, and orthodoxy. how they start wasting vital energy on culture confl ict and turf wars.how they blind themselves to emerging competition.how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, youll find specific, detailed techniques for curingor, better yet, preventingevery one of these self-destructive habits. The cocoon of denial Find it, admit it, assess it, and escape it The stigma of arrogance Escape this fault that breeds in a dark, closed room The virus of complacency Six warning signs and five solutions The curse of incumbency Stop your core competencies from blinding you to new opportunities The threat of myopia Widen your view of your competitorsand the dangers they pose The obsession of volume Get beyond rising volumes and shrinking margins The territorial impulse Break down the silos, factions, fiefdoms, and ivory towers Preface xxi Forewordxxiii 1 Why Do Good Companies Go Bad?1 2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy19 3 Arrogance: Pride before the Fall45 4 Complacency: Success Breeds Failure75 5 Competency Dependence: The Curse of Incumbency105 6 Competitive Myopia: A Nearsighted View of Competition133 7 Volume Obsession: Rising Costs and Falling Margins165 8 The Territorial Impulse: Culture Conflicts and Turf Wars199 9 The Best Cure is No Cure at All231 10 Endnotes249 Index263. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This comprehensive guide to aromatherapy discusses the possible healing properties of scented, therapeutic oils. It shows how to use aromatherapy to alleviate specific ailments. The book is organized in cookbook style, with recipes for scents, soaks and baths and is tailored for moods and needs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This work presents the library portion of the draft ANSI/ISO Standard for the programming language C++, and shows how to use all library classes and functions mandated by that draft standard. An introductory chapter discusses how the standard C library changes to meet the needs of C++. Each of the 38 headers is then covered using the same format: a discussion of how the specific portion of the library is customarily used, excerpts from relevant portions of the draft, the code needed to implement the particular portion and to test the implementation, and exercises and references. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Based on the C++ C S1 book, this text shows the first-year student how to program in Java. Taking a detailed look at the language, it aims to teach the student imperative Java, and then slowly begins to introduce object oriented concepts. The book uses Java 1.0. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. "The SolarisInternals volumes are simply the best and most comprehensive treatment of the Solaris (and OpenSolaris) Operating Environment. Any person using Solaris--in any capacity--would be remiss not to include these two new volumes in their personal library. With advanced observability tools in Solaris (like DTrace), you will more often find yourself in what was previously unchartable territory. Solaris Internals, Second Edition, provides us a fantastic means to be able to quickly understand these systems and further explore the Solaris architecture--especially when coupled with OpenSolaris source availability." --Jarod Jenson, chief systems architect, Aeysis "The Solaris Internals volumes by Jim Mauro and Richard McDougall must be on your bookshelf if you are interested in in-depth knowledge of Solaris operating system internals and architecture. As a senior Unix engineer for many years, I found the first edition of Solaris Internals the only fully comprehensive source for kernel developers, systems programmers, and systems administrators. The new second edition, with the companion performance and debugging book, is an indispensable reference set, containing many useful and practical explanations of Solaris and its underlying subsystems, including tools and methods for observing and analyzing any system running Solaris 10 or OpenSolaris." --Marc Strahl, senior UNIX engineer Solaris Performance and Tools provides comprehensive coverage of the powerful utilities bundled with Solaris 10 and OpenSolaris, including the Solaris Dynamic Tracing facility, DTrace, and the Modular Debugger, MDB. It provides a systematic approach to understanding performance and behavior, including: Analyzing CPU utilization by the kernel and applications, including reading and understanding hardware counters Process-level resource usage and profiling Disk IO behavior and analysis Memory usage at the system and application level Network performance Monitoring and profiling the kernel, and gathering kernel statistics Using DTrace providers and aggregations MDB commands and a complete MDB tutorial The Solaris Internals volumes make a superb reference for anyone using Solaris 10 and OpenSolaris. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Technical analysis is a hot topic for investors right now and offers powerful, objective tools for picking stocks and making money--but most explanations of the subject simply confuse investors instead of enlightening them. In this clear, practical book, Barron's columnist Michael Kahn introduces technical analysis in simple English. Kahn explains exactly how technical analysis works, then teaches you how to read charts and translate what they tell you into real buy and sell decisions. The fully updated Second Edition contains many new examples reflecting major market changes since the First Edition: 9/11, equities bear markets, commodities bull markets, changing interest rates, and more. Step by step, Kahn illuminates the basic theory of technical analysis, demystifies its jargon, outlines its core techniques, and shows how to use it to complement (not replace) the reader's current approach to stock selection. He explains trendlines, chart patterns, and corrections; reveals what makes a stock look promising; and helps to assess potential risk and reward. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Nurses today must be able to grow and evolve in order to meet the demands of a changing health care system. Fundamentals of Nursing helps them on this journey with comprehensive coverage of contemporary professional nursing. This book has been designed to support student nurses at undergraduate level, particularly those on the Common Foundation Programme and is the only text in the market that equally addresses nursing theory and practice. "Kozier is an excellent resource for students throughout their training, and could be used as the starting point for most of their assessments. Overall, it is an excellent text that I will have no hesitation in recommending to my students." - Dorothy Adam, Lecturer, Nursing & Midwifery, The Robert Gordon University "The text is an exciting, clear and essential textbook for pre-registration nursing students. It sets the scene, shows application to practice, helps to make nursing practice more understandable and so enhances the student's learning experience." - Martin Bailey, Senior Lecturer, Nursing and Applied Clinical Studies, Christ Church University Canterbury. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Fair. Updated and revised, this text provides a Baedeker's guide to the workings of the securities industry. From the types of stocks offered to the major theories of market analysis, this work aims to be an easy-to-follow introduction to Wall Street. Coverage includes: how to read the financial press, closed-end and open-end funds, types of stocks and stock-like investments, stock options, and how to understand a corporate balance sheet, how dividends and capital gains are taxed. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condition: Very Good. Thinking in Java is a "brash, arrogant, opinionated, independent, knowledgeable, interesting, readable book on Java." Eckel uses superb analogies between software concepts and everyday things to deliver a book ideal for teaching. It is unique because it was made available by Eckel on the Internet and so has been tested by thousands of users. Many of these people are waiting for the book to arrive. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Holland, Rachel (illustrator). How to Argue will banish fears and confusion felt by students demonstrating their ability to argue. Packed with tried and tested advice, this book will guide them through the techniques of forming an academic argument, from contradictions and tensions, to empirical adequacy, structure and presentation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.