Pearson Education Us Berkeley (79 results)

Paperback. Condition: Very Good. The Photoshop Workbook: Professional Retouching and Compositing Tips,Tricks, and Techniquesreveals the creative skills that photographer and retoucher Glyn Dewis uses for his global clients. In this guide you will learn not only his step-by-step Photoshop techniques, but how and when to apply them so that you, too, can take your images to a whole new level. Glyn starts by covering the individual Photoshop skills that are the essential building blocks of his process: Mastering selections and cutouts with the Pen tool and other important tools Dodging and burning, adding textures, transforming a location, and using the power of gray for composites Applying lighting effects such as spotlights, beams, realistic shadows, reflections, and street lighting to images Creating special effects, including snow and debris, and turning day into night using a nondestructive workflow Its one thing to learn the techniques, but to master them you need to understand when to apply them and in what order. In the second part of the book, Glyn brings everything together with his real-world projects. He covers six complete, start-to-finish projectsincluding all the images for you to download and follow alongthat show you how to apply the techniques to a variety of scenarios, including character portraits, themed composites, and a landscape. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. What could top the #1 best-selling photography book of all time? Were talking about the award-winning, worldwide smash hit, written by Scott Kelby, thats been translated into dozens of different languages, because its the one book that really shows you how to take professional-quality shots using the same tricks todays top digital pros use. Well, what if you took that book, created four more just like it but with even more tips, plucked out only the best tips from all five of THOSE books, updated the images, referenced all-new gear, and added a completely new chapter on how to make the transition from shooting photos with your phone to making photographs with your new DSLR? In The Best of The Digital Photography Book, youll find all of Scotts favorite tips and techniques curated and updated from The Digital Photography Book, Parts 1-5, along with a brand new chapter on transitioning from your phone to a full-fledged DSLR. Youll find everything that made the first five titles a success: Scott answering questions, giving out advice, and sharing the secrets hes learned just like he would with a friendwithout all the technical explanations and techie photo speak. This book will help you shoot dramatically better-looking, sharper, more colorful, more professional-looking photos every time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Adopting a back-to-the-basics approach, this bestselling little Mac classic has been revised and overhauled to introduce users to Snow Leopard, Apple's newest version of its operating system. In the gentle, friendly, funny style that generations of computer users have come to know and love, author Robin Williams shows readers how to dive in and start working with the Mac and OS X Snow Leopard. This full-color little book walks readers through all of the key new features in Snow Leopard. Using straightforward, jargon-free explanations delivered in logical, easy-to-follow sections, Robin is a new user's personal guide, coaching and encouraging readers as they learn their way around the magic of the Mac. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Scott Kelby, author of The Digital Photography Book (the best-selling digital photography book of all time), is back with another follow-up to his smash best-seller, with an entirely new book that picks up right where volume 3 left off. It's even more of that "Ah ha, so that' s how they do it," straight-to-the-point, skip-the-techno-jargon stuff people can really use today, and that made volume 1 the world's best-selling book on digital photography. This book truly has a brilliant premise, and here's how Scott describes it: "If you and I were out on a shoot and you asked me, 'Hey Scott, I want the light for this portrait to look really soft and flattering. How far back should I put this softbox?' I wouldn't give you a lecture about lighting ratios, or flash modifiers. In real life, I'd just turn to you and say, 'Move it in as close to your subject as you possibly can, without it actually showing up in the shot.' Well, that's what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I've learned, just like I would with a friend--without all the technical explanations and techie photo speak." Each page covers a single concept on how to make your photography better. Every time you turn the page, you'll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you're tired of taking shots that look "okay," and if you're tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you. This isn't a book of theory, full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With another 200 of the most closely guarded photographic "tricks of the trade," this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book,3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. Shooting in the raw format gives digital photographers complete control over every aspect of image quality. The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images.Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. Youll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images.Get the best tone and color from your digital negatives.Use Lightroom and Camera Raw sharpening controls to maximize image quality.Take advantage of Photoshop to do what Lightroom and Camera Raw cant.Produce stunning black-and-white images.Visit the books companion website at TheDigitalNegativeBook.com for sample images and more! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Nikon's new D3000 is a perfect entry-level DSLR. This book is for anyone who upgrades from their point-and-shoot, or for anyone who wants to jump into photography with the control and capabilities of a DSLR but without the high price. There's the manual, of course, as well as competing books, and while they all explain, often in 400+ pages, what the camera can do, none of them shows exactly how to use the camera to create great images!This book has one goal: to teach D3000 owners how to make great shots using their Nikon camera. It teaches how to use the D3000 to create the type of photos that inspired users to buy the camera in the first place. Everything in the book is in service of creating a great image. Starting with the top ten things needed to know about the camera, photographer Jeff Revell then carefully guides readers through the modes of the camera. Users get practical advice from a pro on which settings to use when, great shooting tips, and even end-of-chapter assignments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. One of the most popular Macintosh books ever published (over 300,000 now in print), The Mac is not a typewritercovers the top twenty things you need to know to make your documents look clean and professional: em dashes, curly quotes, spaces and indents, white space, etc. It's a primer that novices can pick up quickly, and that pros can keep going back to. Winner of the 1991 Benjamin Franklin Award, Computer Book Category. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. Are you looking for a book that focuses on just the most important and most useful stuff about your iPod (including the iPod touch, nano, classic, shuffle, and the iTunes Store)? Well, this is it!There are basically two kinds of iPod books: (1) The tell-me-all-about-it kind, which include in-depth discussions on compression algorithms and tutorials on how to export your playlist in Unicode format. (2) Then theres this booka show-me-how-to-do-it book. Scott shows you step by step how to do the things people really want to learn about their iPods, and he uses the same casual, conversational style that has made him the worlds #1 best-selling technology author. This book focuses on just the most important, most requested, most useful things so you can start having fun with your iPod today. Right now!Plus, theres only one topic per page, so if you want to know how to do something, you turn to that page and it shows you how to do just that one thing. It's a simple approach, and people really love learning this way! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. One big advantage Photoshop professionals have always had was the understanding of channels. It was their secret weapon, and it enabled them to do things, and work in an entirely different way than their competitors, and maybe that's why the secret power of Photoshop's channels has been such a closely guarded secret. Until now. Award-winning, bestselling author Scott Kelby (Editor of Photoshop User magazine) shows you how to unlock the power of Photoshop's Channels and really start using Photoshop like a pro. But this isn't a book of theory and technical explanations, this is a step-by-step project-based book that will teach you exactly how to the pros use channels in their everyday work (Using channels is one of the secrets they use to get twice the work done in half the time). You'll learn how today's top photographers and graphic designers employ channels to make impossible selections, to speed their production workflow, to color correct images, to mask images, to create stunning color to black and white conversions, and to do dozens of inside tricks that set them apart from the field. There's a reason there's always been a mystique to using channels, and why Photoshop users who understand and use them stay on the cutting edge. Now, their secrets are revealed using the same plain-English style that has made Scott one of the leading Photoshop authors and instructors in the world today. You'll be amazed at not only what you're able with channels, but you'll love the competitive advantage that using channels will give you. If you're ready to take your Photoshop skills to the next level, you're holding the book that will take you there, and you're gonna love it! . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Perhaps you are working on a new project and need alittle inspiration , or even a quick reference to show youhow to do that one cool effect that will be the finishingtouch on your latest creation. Whatever you need, thisbook can help you in so many ways. One of the toughestthings about being a designer is getting a good idea. Thenext challenge is realizing that idea. This book will notonly be a source of ideas , but will also show you how tocreate them step by step. You can even combine multipleeffects to create other cool resultsthe books cover wasdesigned by combining at least half a dozen techniquesfound within. Corey wrote this book for working designers, or anyonewho just wants to add some cool factor to their projects.Each tutorial is a stand-alone technique or mini-project,so you do not have to follow the book in sequence. Justfind what you like and have at it. And, as an added bonus,you can download all of t he images used in the book tofollow along with. Its everything you loved about the Down & Dirty books,now in a small handbook size you can use as a quick referenceto a variety of effects. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Completely revised and updated for Logic Pro X 10.3, this Apple-certified guide demonstrates how to record, produce, and make music files that stand out with the Apple professional audio software. Veteran music producer David Nahmanis step-by-step instructions teach students everything from basic music creation to professional production techniques using Logics software synthesizers, samplers, and digital signal processors. Theyll learn about all of the key features in Logic Pro X 10.3 and use the books online files to begin making music from the very first lesson. This is the only Apple-authorized exam prep guide and official curriculum of the Apple Training program for Logic Pro X 10.3. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. If youre looking for a book that focuses on just the most important, most useful, and most fun stuff about your iPhone 4S, iPhone 4, or iPhone 3GSyouve found it.There are basically two types of iPhone books out there: (1) The tell-me-all-about-it kind, which includes in-depth discussions on everything from wireless network protocols to advanced compression codes. (2) Then theres this book, which instead is a show-me-how-to-do-it book that skips all the confusing techno-jargon and just tells you, in plain, simple English, exactly how to use the iPhone features you want to use most.The iPhone Book is from Scott Kelby, the award-winning author of the smash bestseller, The iPod Book. Scott takes that same highly acclaimed, casual, straight-to-the-point concept and layout and brings it to learning Apples amazing iPhone. Scott teams up once again with gadget guru and leading iPhone authority Terry White to put together a book that is an awful lot like the iPhone itselfsimple to use and fun to learn. The books layout is brilliant, with each page covering just one single topic, so finding the information you need is quick and easy, with a large full-color photo on each page so you can see exactly how it works.The first edition of this book was named Best Computer Book of 2007 and, since then, Scott and Terry have added even more tips and tricks, and made it even easier by focusing on just the most useful and most requested iPhone 4S, 4, and 3GS features (without all the techno-babble), so you can start really using your iPhone today! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Proving once and for all that standards-compliant design does not equal dull design, this inspiring tome uses examples from the landmark CSS Zen Garden site as the foundation for discussions on how to create beautiful, progressive CSS-based Web sites. By using the Zen Garden sites as examples of how CSS design techniques and approaches can be applied to specific Web challenges, authors Dave Shea and Molly Holzschlag provide an eye-opening look at the range of design methods made possible by CSS (Cascading Style Sheets). By the time you've finished perusing the volume, you'll have a new understanding of the graphically rich, fully accessible sites that CSS design facilitates. In sections on design, layout, imagery, typography, effects, and themes, Dave and Molly take you through every phase of the design process--from striking a sensible balance between text and graphics to creating eye-popping special effects (no scripting required). . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. In Portrait Photography: From Snapshots to Great Shots, author and photographer Erik Valind shows you how to get the best shots of your subjectswhether youre in a studio or outdoors, at a family get-together, or at a formal event. Starting with the fundamentals of portrait photography, including how to select the right camera settings and lenses and how to compose your shots, Erik covers building a rapport with your subject, and offers suggestions for poses that flatter your subject to achieve great shots. He then addresses the problems and opportunities of both natural and indoor light, offering ways to resolve lighting challenges of both, showing when and how to use a flash and how to add and modify light to improve the quality of your images. Finally, he walks through several portrait scenarios, including creating single-person shots such as headshots and environmental shots, and group shots such as family and wedding photos. Follow along with Erik and you will: Learn the basics of capturing great portraits, such as focusing on the eyes, stepping back and zooming in, and turning your subject into the light Evaluate focal length, compression, and working distance to select the best lens for any given shoot Establish trust with your subject and provide helpful direction and feedback so they feel at ease and look their best Address challenges associated with natural light such as shade and direct lightand tame or redirect the light for improved photographs Improve the light with modifiers and other helpful tools such as strobes, umbrellas, and reflectors Go behind the scenes and walk through the process of creating great portraits with two chapters of start-to-finish examples Beautifully illustrated with large, vibrant photos, this book teaches you how to take control of your photography to get the portraits you want every time you pick up your camera. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. HyperText Markup Language (HTML) is the lingua franca of the Web, and like any language, it's constantly evolving. That's why Elizabeth Castro has written HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide, an update to her blockbuster guide to HTML 4. You'll find all the concise, practical advice--and fun examples--that made the first edition a worldwide bestseller, plus entirely new coverage of debugging, JavaScript, and using tables for page layout, and an expanded section on Cascading Style Sheets. Like all the books in the Visual QuickStart series, this one breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code. The book presumes no prior knowledge of HTML, making it the perfect introduction for beginners. But its tabbed format and info-packed appendixes (on special HTML characters and Web-safe colors, for example) also make it a handy and indispensable reference for those who build Web pages for a living. Find out why Amazon called the previous edition a "dream guide" to HTML. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. In this best-selling guide to Motion 4, youll create eight sophisticated projects including a 3D show promo, a network-style title sequence, a DVD motion menu, and an actual temp effect used in Overture Films Traitor. Each chapter represents a complete lesson, with a commercial-quality project to work through as you learn. Master trainer Mark Spencer starts with the fundamentals of motion graphics and quickly moves into compositing, animation, motion graphics design, visual effects design, and the world of 3D. The book is fully revised to take advantage of the softwares new features: youll explore 3D shadows, reflections, and depth of field; fly a camera from one object to another; ripple text characters on and off the screen with ease; animate date and time sequences automatically; and master Motions remarkable new linking behavior. Along the way, youll work with particles, generators, filters, effects, templates, greenscreen mattes, keying, tracking, paint, and more. Whether youre just entering the field or are already an accomplished motion graphics pro, this book will have you designing in Motion in record time.DVD-ROM includes lesson and media filesFocused lessons take you step by step through real-world projectsAccessible writing style puts expert instructors at your sideAmple illustrations help you master techniques fastLesson goals and time estimates help you plan your timeChapter review questions summarize what youve learned and help you prepare for the Apple Pro certification exam. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. With the proliferation of new, standards-compliant browsers, virtually all users and Web sites can successfully use the latest JavaScript techniques. This task-based, visual-reference guide has been fully revised and uses step-by-step instructions and plenty of screenshots to give beginning and intermediate scripters what they need to know to keep their skills up-to-date. Readers can start from the beginning to get a tour of the programming language, or look up specific tasks to learn just what they need to know. In this updated ninth edition, readers will find new information on scripting for mobile devices and updated code to work with the latest versions of all major browsers. Readers will also find an expanded focus on getting their JavaScript done quickly by using the near-ubiquitous jQuery library. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. For almost two decades, the best-selling Visual QuickStart Guides by Elaine Weinmann and Peter Lourekas have been the textbooks of choice in classrooms and the go-to tutorial and reference for art and design professionals. This edition includes their trademark features: clear, concise, step-by-step instructions; hundreds of full-color illustrations; screen captures of program features; and supplemental tips and sidebars in every chapter. This fully updated edition for Illustrator CC (2014 release) covers the new enhancements and features, including significant upgrades to the Pencil tool, Swatches panel, Artboard panel, as well as new Live Corners, reshaping methods, and much more. The new and updated Illustrator CC features are clearly marked with bright red stars in both the table of contents and main text. Readers can follow the steps in a tutorial fashion, or use the book as a reference guide to individual program features. Many of the key illustrations used in the book are available via Web download for practice by readers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. SQL is a standard interactive and programming language for querying and modifying data and managing databases. This task-based tutorial and reference guide takes the mystery out learning and applying SQL. After going over the relational database model and SQL syntax in the first few chapters, veteran author Chris Fehily immediately launches into the tasks that will get readers comfortable with SQL. In addition to covering all the SQL basics, this thoroughly updated reference contains a wealth of in-depth SQL knowledge and serves as an excellent reference for more experienced users. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Just about every digital image requires sharpening since softness is inevitably introduced during the image digitizing process, and oftentimes with digital photography, images are sharpened badly. This second edition of the definitive book by the late Bruce Fraser teaches readers all they need to know about sharpening, including when to use it, why it's needed, how to use the camera's features, how to recognize an image that needs sharpening, how much to use, what's bad sharpening, and how to fix oversharpening.Real World Image Sharpening with Adobe Photoshop, Camera Raw, and Lightroom, Second Edition is written by Fraser's friend and renowned photographer Jeff Schewe. It adds essential coverage of Adobe Photoshop Lightroom and Adobe Camera Raw, since many of the key sharpening functions have migrated from Photoshop to those tools since the first edition of the book was published.The book shows readers how to: recognize the kind of sharpening that each image needs; become acquainted with the full arsenal of sharpening tools built into Photoshop, Lightroom, and Camera Raw; sharpen part of an image selectively; create a complete sharpening workflow that allows sharpening images optimally for different uses; balance the contradictory demands of sharpening and noise reduction; and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. PHP is currently one of the most popular server-side, HTML-embedded scripting language on the Web. It's specifically designed for Web site creation and is frequently being used to replace the functionality created by Perl to write CGI scripts. PHP's popularity and easier-to-learn appeal has spawned a new breed of programmer, those who are only familiar with and only use PHP. Sharpen your PHP skills with the fully revised and updated, PHP 5 Advanced for the World Wide Web: Visual QuickPro Guide! Filled with fifteen chapters of step-by-step content and written by best-selling author and PHP programmer, Larry Ullman, this guide teaches specific topics in direct, focused segments, shows how PHP is used in real-world applications, features popular and most-asked-about scripts, and details those technologies that will be more important in the future. You'll learn about object-oriented programming, PHP interactions with a server, XML, RSS, Networking with PHP, image and PDF generation, and more. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: Very Good. Here's your essential companion to the best-selling Wii game console. This handy, low-priced Nintendo Wii Pocket Guide steers you through how to Set up your Wii and connect it to your network. Make your way around the Wii Channels. Pick and use Wii controllers, including the Wii Remote, Nunchuk, and Classic and GameCube controllers. Create and edit your own Miiusing Wii software or third-party toolsand take charge of other Miis. Go beyond games and use the Wii to browse the Internet, send and receive email, set parental controls, and create memos and calendars. Shop the Wii Shop Channel and buy and spend Wii Points to purchase Virtual Console games. Choose the best Wii games and play older Nintendo games on the Wii. Find handy accessories. Tinker with your Wii to get the most out of the game console. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: Very Good. CorelDRAW has enjoyed a long run at the front of the pack of illustration programs on the market. No wonder: You get vector illustration, layout, bitmap creation, image editing, painting, and animation, all in one package. With the milestone release of version 10, the leading object-oriented drawing and graphics program proves that it isn't resting on its laurels. Whether you're upgrading from a previous version or have never used an art program before, CorelDRAW 10: Visual QuickStart Guide is the fastest, easiest way to create graphics for print and the Web with this powerful and flexible program. In patented Visual QuickStart style, the book takes you step-by-step through one task at time, supplementing each set of directions with clear, informative screenshots designed to keep you on track. Newcomers to CorelDRAW can start at the beginning and work their way sequentially through the program's tools and features. For CorelDRAW veterans, CorelDRAW 10 for Windows: Visaul QuickStart Guide is a must-have quick-reference guide to version 10's essential new features. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condition: new. Paperback. This is the official curriculum of the Apple Mojave 101: OS X Support Essentials 10.14 course and preparation for Apple Certified Support Professional (ACSP) 10.14 certificationas well as a top-notch primer for anyone who needs to support, troubleshoot, or optimize macOS Mojave. This guide provides comprehensive coverage of Mojave and is part of the Apple Pro Training seriesthe only Apple-certified books on the market. Designed for support technicians, help desk specialists, and ardent Mac users, this guide takes you deep inside macOS Mojave. Readers will find in-depth, step-by-step instruction on everything from installing and configuring High Sierra to managing networks and system administration. Whether you run a computer lab or an IT department, youll learn to set up users, configure system preferences, manage security and permissions, use diagnostic and repair tools, troubleshoot peripheral devices, and moreall on your way to preparing for the industry-standard ACSP certification. This is a step-by-step guide that works through lessons designed to teach practical, real-world tasks, with lesson files let you practice as you learn. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: Very Good. Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, youll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. In Animated Storytelling, youll learn how to: Write a creative brief for your project Find and communicate your storys big idea Create a tight story using linear and nonlinear story structures Use color to clarify and enrich your story Define the rules for your animated world, and commit to them Ease into the challenging task of animation Make the work you want to be hired to do Share your work with the world! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: new. Paperback. 'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need 'radical differentiation' to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to 'read' customer feedback on new products and messages the 17 steps for designing 'difference' into your brand how to turn your brand's 'onliness' into a 'trueline' to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to 'stretch' your brand without breaking it how to succeed at all three stages of the competition cycle "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to failhow to "read" customer feedback on new products and messagesthe 17 steps for designing "difference" into your brandhow to turn your brand's "onliness" into a "trueline" to drive synergythe secrets of naming products, services, and companiesthe four deadly dangers faced by brand portfolioshow to "stretch" your brand without breaking ithow to succeed at all three stages of the competition cycleFor a quick peek inside ZAG, go to Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: Very Good. Whats your definition of a photo studio? Is it a room with a white seamless backdrop or a cyc wall? Maybe its simply anywhere youre in control of the lighting. In a perfect world, where every day is a breezy 72 degrees with partial cloud coverage, we would all have a 5,000-square-foot studioand the entire catalog of B&H in our equipment lockups.But the reality is that you may have an outdated DSLR with two decent lenses (which took you several years to save up for), and all you have at your disposal is an unfinished basement, your garage, or the empty conference room at your office. Thats whereStudio Anywherecomes in. With photographer Nick Fancher as your guide, youll learn how to get portfolio-ready photos while working in some of the most problematic scenarios imaginable. Whether shooting a corporate portrait, a test shoot with a model, or a promo shoot with a band, youll discover that most of the time, theres no need for an expensive studioyou just have to get creative.Studio Anywhereis a resource for photographers to learn through behind-the-scenes photos and lighting diagrams from a range of photo shootsbut it doesnt stop there. Because directing a photo shoot involves more than simply knowing how to wield a camera or process a raw file, Nick also lets you in on the aesthetic decisions he makes in his signature photos, inspiring you to develop your own vision. And, finally, he describes his Lightroom and Photoshop workflow so you can learn how to deftly navigate post-processing.Shows how to create images with minimal equipment that is within reach of anyones budgetTakes you through the entire shoot, from concept to lighting to exposure to post-processing in Lightroom and PhotoshopTeaches how to build a portfolio without a dedicated studio space. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condition: new. Paperback. The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…