berlin springer berlin heidelberg springer okt 2010 (Over 2,900 results)

Taschenbuch. Condition: Neu. Neuware -Intelligence is wasted on problems that themselves have been caused by an excess of intelligence. Lean Brain Management strives toward uncompromising Lean Brain Quality. Lean Brain stands for consistent economization of intelligence in all realms of life: Intelligent systems will only be operated by unskilled workers. Education, universities, and schools would become obsolete. A week of training would be enough for virtually any job. ('You are now the physician for the measles in the State of Ohio. In response to phone calls, send this prescription.') Lean Brain is not aimed at dumbing down! Lean Brain can survive on just a very small amount of central intelligence. Potential savings amount to trillions! This is demonstrated using Germany as an example. With this book, Dueck presents a radical suggestion for world improvement. The desire to laugh infinitely about it will eventually segue into a collective rude awakening. The book contains concrete advice for managers to economize on intelligence, and is thus¿in keeping with the theme¿written in an easy-to-read fashion. It contains no self-doubt whatsoever. Awarded the Business Book Prize from Financial Times Deutschland and getAbstract AGSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The Physics of the Early Universe is an edited and expanded version of the lectures given at a recent summer school of the same name. Its aim is to present an advanced multi-authored textbook that meets the needs of both postgraduate students and young researchers interested in, or already working on, problems in cosmology and general relativity, with emphasis on the early universe. A particularly strong feature of the present work is the constructive-critical approach to the present mainstream theories, the careful assessment of some alternative approaches, and the overall balance between theoretical and observational considerations. As such, this book will also benefit experienced scientists and nonspecialists from related areas of research.

Taschenbuch. Condition: Neu. Neuware -Einstein's Enigma or Black Holes in My Bubble Bath is a humourous and informal rendition of the story of gravitation theory from the early historic origins to the latest developments in astrophysics, focusing on Albert Einstein's theory of general relativity and black-hole physics. Through engaging conversations and napkin-scribbled diagrams come tumbling the rudiments of relativity, spacetime and much of modern physics, narrated with high didactic and literary talent, and each embedded in casual lessons given by a worldly astrophysicist to his friend. Join the intellectual fun and exalt in the frothy ideas while vicariously taking relaxing baths in this magical bathtub.Prof. C.V. Vishveshwara is a renowned theoretical physicist, who participated in the golden age of black-hole physics, making pioneering contributions. Also an enthusiastic teacher and planetarium director, he has written several popular-level articles, scripts for planetarium shows and produced documentary movies on science.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 368 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -'I, Galileo, son of the late Vincenzio Galilei, Florentine, aged seventy years .kneeling before you Most Eminent and Reverend Lord Cardinals .I abjure, curse, detest the aforesaid errors and heresies.'Galileo Galilei in Rome, 22 June 1633, before the men of the Inquisition.In the small village of Arcetri, on a wooded hillside just south of Florence, an old man sat writing his will. He had to make a journey to Rome and wanted to be prepared for every eventuality. If the plague did not get him on the road, the strain of travelling might finish him off; in addition he had been ill most of the autumn, with dizziness, stomach pains and a serious hernia. And even if he survived these difficulties, and the cold winter wind from the Apennines did not give him pneumonia, he had no idea what awaited him in Rome, only that his arrival was unlikely to be celebrated with a special mass.The mathematician and physicist Galileo Galilei is one of the most famous scientists of all times. The story of his life and times, of his epoch-making experiments and discoveries, of his stubbornness and pride, of his patrons in the house of Medici, of his enemies and friends in their struggle for truth - all is brought vividly to life in this book. Atle Nÿss has written a gripping account of one of the great figures in European history.He was awarded the Brage Prize, the most prestigious literary prize in Norway.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Considering the stupendous gain in importance, in the banking and insurance industries since the early 1990¿s, of mathematical methodology, especially probabilistic methodology, it was a very natural idea for the French 'Académie des Sciences' to propose a series of public lectures, accessible to an educated audience, to promote a wider understanding for some of the fundamental ideas, techniques and new tools of the financial industries.These lectures were given at the 'Académie des Sciences' in Paris by internationally renowned experts in mathematical finance, and later written up for this volume which develops, in simple yet rigorous terms, some challenging topics such as risk measures, the notion of arbitrage, dynamic models involving fundamental stochastic processes like Brownian motion and Lévy processes.The Ariadne¿s thread leads the reader from Louis Bachelier¿s thesis 1900 to the famous Black-Scholes formula of 1973 and to most recent work close to Malliavin¿s stochastic calculus of variations. The book also features a description of the trainings of French financial analysts which will help them to become experts in these fast evolving mathematical techniques.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The fourth edition is augmented by more than 70 new formulas. In particular, we have included some key concepts and results from trade theory, games of incomplete information and combinatorics. In addition there are scattered additions of new formulas in many chapters. Again we are indebted to a number of people who has suggested corrections, - provements and new formulas. In particular, we would like to thank Jens-Henrik Madsen, Larry Karp, Harald Goldstein, and Geir Asheim. In a reference book, errors are particularly destructive. We hope that readers who nd our remaining errors will call them to our attention so that we may purge them from future editions. Oslo and Berkeley, May 2005 Knut Sydsæter, Arne Strøm, Peter Berck From the preface to the third edition Thepracticeofeconomicsrequiresawide-rangingknowledgeofformulasfrommat- matics, statistics, andmathematicaleconomics. Withthisvolumewehopetopresent a formulary tailored to the needs of students and working professionals in economics. In addition to a selection of mathematical and statistical formulas often used by economists, this volume contains many purely economic results and theorems. It containsjusttheformulasandtheminimumcommentaryneededtorelearnthema- ematics involved. We have endeavored to state theorems at the level of generality economists might nd useful. In contrast to the economic maxim, ¿everything is twice more continuously di erentiable than it needs to be¿, we have usually listed theregularityconditionsfortheoremstobetrue.Wehopethatwehaveachieveda level of explication that is accurate and useful without being pedantic.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In 1919 the Prussian Ministry of Science, Arts and Culture opened a dossier on 'Einstein's Theory of Relativity.' It was rediscovered by the author in 1961 and is used in conjunction with numerous other subsequently identified 'Einstein' files as the basis of this fascinating book. In particular, the author carefully scrutinizes Einstein's FBI file from 1950-55 against mostly unpublished material from European including Soviet sources and presents hitherto unknown documentation on Einstein's alleged contacts with the German Communist Party and the Comintern. Siegfried Grundmann's thorough study of Einstein's participation on a committee of the League of Nations, based on archival research in Geneva, is also new. This book outlines Einstein's image in politics and German science policy. It covers the period from his appointment as a researcher in Berlin to his fight abroad against the 'boycott of German science' after World War I and his struggle at home against attacks on 'Jewish physics' of which he was made a prime target. An important gap in the literature on Einstein is thus filled, contributing much new material toward a better understanding of Einstein's so rigorous break with Germany.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 480 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Das Buch bietet eine Einführung in die wichtigsten Methoden der Wahrscheinlichkeitsrechnung und des statistischen Schließens, das heißt, der Schätzung von Parametern und des Testens von Hypothesen. Die Darstellung zielt auf klare Begriffe, nachvollziehbare Verfahren und Motivation aus den Wirtschaftswissenschaften. Sie enthält zahlreiche durchgerechnete Beispiele, auch mit realen Daten. Hinweise zur Durchführung der Verfahren am Computer mit Excel® und SPSS® ergänzen den Text. Das Lehrbuch richtet sich an Studierende insbesondere der Wirtschafts- und Sozialwissenschaften im Bachelorstudium. Es ist auch zum Selbststudium geeignet. 360 pp. Deutsch.

Taschenbuch. Condition: Neu. Neuware -Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach is a set of instruments - developed and tested by the author - that can be used by boards to offer effective strategic direction and control to their organizations. The board instruments can be readily applied to the targeted selection, review, remuneration and development of board members, and for conducting board self-evaluations. This new approach to corporate governance is based on four guiding principles: keep it situational, keep it strategic, keep it integrated, and keep it controlled. Together, these principles form the basis of an integrated approach that addresses all key aspects of corporate governance. The main arguments in each section are supported by conceptual models, practical board tools or case studies, making the book ideally suited to board members, senior managers and post-graduate students. 244 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -What is this book good for Imagine you are a computer scientist working in the bioinformatics area. P- bably you will be a member of a highly interdisciplinary team consisting of biologists, chemists, mathematicians, computer scientists ranging from p- grammers to algorithm engineers, and eventually people from various further elds. A major problem within such interdisciplinary teams is always to nd some common language, and, for each member of some discipline, to have profound knowledge of what are the notions, basic concepts and goals of the other participating disciplines, as well as of what they can contribute to the solutionofonesownproblems. Thisdoes,ofcourse,notmeanthatacomputer scientist should do the job of the biologist. Nevertheless, a computer scientist should be able to understand what a biologist deals with. On the other hand, the biologist should not do the computer scientists job, but should know what computer science and algorithm engineering might contribute to thesolution of her/his problems, and also how problems should be stated in order for the computer scientist to understand them. This book primarily aims to show the potential that algorithm engin- ring o ers for the solution of core bioinformatics problems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Sophus Lie (1842-1899) is without doubt one of Norway's greatest scientific talents. His mathematical works have made him famous around the world no less than Niels Henrik Abel. The terms Lie groups and Lie algebra are today part of the standard mathematical vocabulary.In his comprehensive biography the author Arild Stubhaug let us come close to both the person Sophus Lie and his time. We follow him through childhood at the vicarage in Nordfjordeid, his growing up in Moss, school and studying in Christiania, travelling in Europe and his contacts with the leading mathematicians of his time. The academic and scientific career brought Lie from Christiania to Leipzig as professor, before the attempt to call him back to Norway, when she stood on the threshhold to national sovereignty, was successful.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 568 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In the modern information era, managers must recognize the competitive opportunities represented by decision-support tools. Adaptive business intelligence systems combine prediction and optimization techniques to assist decision makers in complex, rapidly changing environments. These systems address the fundamental questions: What is likely to happen in the future And what is the best decision right now Adaptive Business Intelligence includes elements of data mining, predictive modeling, forecasting, optimization, and adaptability.The authors have considerable academic research backgrounds in artificial intelligence and related fields, combined with years of practical consulting experience in businesses and industries worldwide. In this book they explain the science and application of numerous prediction and optimization techniques, as well as how these concepts can be used to develop adaptive systems. The techniques covered include linear regression, time-series forecasting, decision trees and tables, artificial neural networks, genetic programming, fuzzy systems, genetic algorithms, simulated annealing, tabu search, ant systems, and agent-based modeling.This book is suitable for business and IT managers who make decisions in complex industrial and service environments, nonspecialists who want to understand the science behind better predictions and decisions, and students and researchers who need a quick introduction to this field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Model-driven development has become the most important new paradigm in software development and has already demonstrated considerable impact in reducing time to market and improving product quality. However, the development of high-quality systems not only requires systematic development processes but also systematic test processes.This book is about systematic, model-driven test processes in the context of UML. As UML provides only limited means for the design and development of test artifacts, a consortium was formed by the Object Management Group (OMG) to develop a UML profile for model-driven testing ¿ the UML Testing Profile (UTP), an official OMG standard since 2005.Written by the original members of this standardization group, this book shows you how to use UML to test complex software systems. The authors introduce UTP step-by-step, using a case study that illustrates how UTP can be used for test modeling and test specification. Yoüll learn how UTP concepts can be used for functional and non-functional testing, with example applications and best practices for user-interfaces and service oriented architectures. In addition, the authors demonstrate how to apply UTP using frameworks like TTCN-3 and the JUnit test framework for Java.This book is the definitive reference for the only UML-based test specification language, written by the creators of that language. It is supported by an Internet site that provides information on the latest tools and uses of the profile.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

Taschenbuch. Condition: Neu. Zámecniková, I. (illustrator). Neuware -Randomness is a powerful phenomenon that can be harnessed to solve various problems in all areas of computer science. Randomized algorithms are often more efficient, simpler and, surprisingly, also more reliable than their deterministic counterparts. Computing tasks exist that require billions of years of computer work when solved using the fastest known deterministic algorithms, but they can be solved using randomized algorithms in a few minutes with negligible error probabilities.Introducing the fascinating world of randomness, this book systematically teaches the main algorithm design paradigms ¿ foiling an adversary, abundance of witnesses, fingerprinting, amplification, and random sampling, etc. ¿ while also providing a deep insight into the nature of success in randomization. Taking sufficient time to present motivations and to develop the reader's intuition, while being rigorous throughout, this text is a very effective and efficient introduction to this exciting field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 292 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Six Sigma has established itself globally over the last 20 years as a best practice concept for optimizing processes. Many renowned companies from a diverse array of business branches successfully deploy Six Sigma and profit from the benefits of Six Sigma-inspired projects, significantly improving their net income. Focusing on customer needs and measu- ability is at the forefront of this approach. In the course of its long history the Six Sigma approach has undergone many developments and upgrades and these have been incorporated into the original concept. One very important step is the integration of Lean Management tools into the classical Six Sigma concept. Along with reducing process variation ¿ which is achieved through classical quality tools and statist- cal analysis, these tools contribute decisively to achieving a significant acceleration in process speed and a reduction of inventories and lead times. +Lean As practiced by UMS GmbH, in its applications, the Six Sigma approach thus combines the tried-and-tested tools of both worlds, which are linked together systematically in the proven DMAIC process model. Effective tools exist for every problem, ensuring that excellent and sustainable project results are achieved. We took the chance to update the book with respect to the latest developments of the method and incorporated the customer feedback of the last years. Here we focused especially on an improved Define phase, the incorporation of the OEE measurement in the Measure phase and a revised Lean Toolset.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In the modern world of gigantic datasets, which scientists and practioners of all fields of learning are confronted with, the availability of robust, scalable and easy-to-use methods for pattern recognition and data mining are of paramount importance, so as to be able to cope with the avalanche of data in a meaningful way. This concise and pedagogical research monograph introduces the reader to two specific aspects - clustering techniques and dimensionality reduction - in the context of complex network analysis. The first chapter provides a short introduction into relevant graph theoretical notation; chapter 2 then reviews and compares a number of cluster definitions from different fields of science. In the subsequent chapters, a first-principles approach to graph clustering in complex networks is developed using methods from statistical physics and the reader will learn, that even today, this field significantly contributes to the understanding and resolution of the related statistical inference issues. Finally, an application chapter examines real-world networks from the economic realm to show how the network clustering process can be used to deal with large, sparse datasets where conventional analyses fail.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In this monograph we apply scattering theory methods to calculations in quantum eld theory, with a particular focus on properties of the quantum vacuum. These methods will provide e cient and reliable solutions to a - riety of problems in quantum eld theory. Our approach will also elucidate in a concrete context many of the subtleties of quantum eld theory, such as divergences, regularization, and renormalization, by connecting them to more familiar results in quantum mechanics. We will use tools of scattering theory to characterize the spectrum of energyeigenstatesinapotentialbackground,hencethetermspectralmethods. This mode spectrum comprises both discrete bound states and a continuum of scattering states. We develop a powerful formalism that parameterizes the e ects of the continuum by the density of states, which we compute from scattering data. Summing the zero-point energies of these modes gives the energy of the quantum vacuum, which is one of the central quantities we study.Althoughthemostcommonlystudiedbackgroundpotentialsarisefrom static soliton solutions to the classical equations of motion, these methods are not limited to such cases.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Diplomacy is transforming and expanding its role as the method of interstate relations to a general instrument of communication among globalized societies. Adapting to globalization the practice of diplomacy is shared by non-state participants, thus becoming privatized and popularized.With the strife for common values, the finality of international interactions moves beyond national interest towards communitarianism. International law governing foreign relations can be strengthened through judicial review by national courts.Working on the interface of diplomacy and academia, this practitioner¿s perspective combines an insider view into innovation and change of the diplomatic process with a concise interdisciplinary academic analysis.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -'Change before you have to' - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Human resources are one of the most central strategic assets in the consultancy industry, ensuring competitive advantage and organizational success. Due to this important issue, access to hr-related information is relatively restricted.This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and graduates to gain an authentic insight into the people management in business consulting. Additionally to the overview of existing hr systems, the book provides details of practices dealing with issues such as value oriented corporate culture, gender diversity management, employability, leadership development, knowledge management and employer branding.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Containing a synopsis of national bases of jurisdication (one of the first of its kind) international law is presented here through litigation. Legal procedures determine what the law is. The great variety of procedures which determine international law including diplomatic means are comprehensively examined. This perspective is original and helps to explain foreign policy expediences and conflicting prescriptive rules. Written as an academic study the book is also meant to benefit those practising in the field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 388 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Corporate Performance Management (CPM) is a basic approach which examines the relationship between corporate performance and process optimization. How to successfully introduce CPM in practice is demonstrated through project reports from E.ON, British Telecom, Credit Suisse and Vodafone among others. The methods and tools presented here guarantee a continuous and automated monitoring of the corporate performance and enable Business Process Excellence to be permanently established in the company by company-internal and company-external benchmarking. The articles in this book focus on the use of the ARIS Controlling Platform developed by IDS Scheer.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The book contains results from opinion polls around the world, in total more than 50 countries. As the world becomes more integrated, political and social challenges have become increasingly global, pointing to a greater need for understanding between nations and for finding global trends. Understanding public opinion is integral to modern democracies around the world. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for decision-makers. The initiative for this book has come from TNS Political and Social, a world leader in providing political and social information. TNS provides insights into public opinion, covers elections and analyzes other political, social and economic issues, in more than 70 co- tries. Each year TNS conducts millions of interviews for clients to understand how the public is thinking or reacting to major issues on a national or international scale. This unique position on the inter- tional market has enabled us to conceive and produce this book. I hope this book will find a big audience. Public opinion polling is a powerful tool in the world of today and we need a thorough disc- sion of its role and its potential in politics and society at large. The following chapters explore and develop this idea.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep my products on the shelf. Embedding RFID tags in the products, and RFID readers in the shelf, seemed like the perfect ¿ indeed the only ¿ way to do this. But I needed RFID to be cheaper, better, and standardized in an open system. In early 1999, by sheer chance, I met Brock and Sarma. The result was a potent meeting of minds. I was looking to fund research, and Brock, Sarma and Siu were looking for research funding. Working with Alan Haberman of the Uniform Code Council, one of the founding fathers of the UPC bar code, and Allan Boath of the Gillette C- pany, we developed a plan for a new industry funded research consortium at MIT. Haberman wanted to call it the Center For Automatic Identification And Data Capture. At the last minute I persuaded him to abbreviate it to the Auto-ID Center. But my luck with names is hit and miss: inspired by the bar code, I had the bad idea of calling Auto-ID Center¿s technology UPC2. Brock and Sarma saved the day ¿ one of them, I cannot remember which, proposed a far better alternative: EPC, for electronic product code. The Auto-ID Center opened on October 1, 1999. P&G loaned me to MIT to act as Executive Director, and Sunny Siu was the first Research Director.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 336 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Business Process Management has recently become a real 'hype' topic. Too often, however, the technical aspects are being focused upon. IDS Scheer AG, leading IT and Consulting company in this business field for more than 20 years, supports a holistic approach. Business Process Management is understood to be a commercially motivated cycle which includes strategy, design, implementation and controlling. This book is dedicated to this cycle in theory and in practice, from the technical as well as the business point of view. Both, the ARIS Platform as well as the methodical approach of ARIS Value Engineering (AVE), are referred to in detail. More than half of the articles are on case studies. The book offers valuable ideas to companies on how to optimize their own business processes and thus become more competitive.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 292 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Digital networking technologies are empowering organizations to form dynamic networks, generating exceptional or ¿smart¿ results. These Smart Business Networks (SBNs) enable individual organizations to compete more effectively and to respond better to a changing world. This idea attracted a diverse group of academic scholars and business professionals to Beijing from May 19-23, 2008, hosted by Tsinghua University. They discovered new ways to manage network resources, operate business processes across a network, create a business operations platform, understand the importance of network position and the smart mastering of technology. Effective managers, they concluded, must have a firm understanding of these fundamental network concepts in order to orchestrate the networks of the future. This book presents the results of an intense and energizing event which resulted in new theoretical foundations and practical insights.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 384 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In recent years the field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of tried and tested management models - models that have demonstrated added value in everyday organisational practice. This book harvests this experience leading to an accessible and readable volume with an overview of those models in a hands-on manner. In total more than forty models from around the world are brought together. Each contribution is structured around one central figure while describing concisely the nature, the use, actual experiences and some do's and don'ts of CSR. The book is written for a managerial and consultants audience, people that have to deal with CSR in everyday practice.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 392 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -China is the world¿s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful 'dragon' of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: 'Opportunities and Challenges in China', 'Strategies for Market Entry and Business Success' and 'Practical Insights from China'. It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Intergenerational justice has been achieved if the opportunities of the members of the next generation to fulfill their needs are better than those of the members of the preceding generation. For this, each generation ought to leave for the next generation an amount of resources is at least equal to its own amount. The book deals with the complex relationship between intergenerational justice and demographic change and is characterized by its interdisciplinary approach. The authors come from a multitude of professional backgrounds and from several countries. This illustrates the implications of the demographic shift from many different perspectives. The book deals not only with the aspects of economic policy but also with environmental, societal and philosophical issues. The comprehensive volume is composed of five sections that pinpoint demographic trends, examine the impact of demographic changes on key indicators, investigate the relationship between key indicators and intergenerational justice, scrutinize population policies, and finally propose ways to implement long-term thinking on these issues.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.