ISBN: 9789353024864 - The Brand Custodian: My Years with the Tatas (13 results)

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Condition: Very Good. : En este libro de memorias, Mukund Rajan, quien fuera asistente ejecutivo de Ratan Tata durante veintitrés años, ofrece una visión interna de los altibajos, controversias y logros del grupo Tata. Rajan comparte lo que realmente sucedió durante esos tiempos turbulentos y cómo los Tatas superaron cada una de estas situaciones, ofreciendo un retrato cercano del enigmático Ratan Tata desde la perspectiva de su asistente ejecutivo más antiguo. 'The Brand Custodian' es un estudio de la evolución del grupo Tata y explica la relevancia del conglomerado para el mundo en que vivimos. EAN: 9789353024864 Tipo: Libros Categoría: Otros Título: The Brand Custodian Autor: Mukund Rajan Editorial: HarperBusiness Idioma: en Páginas: 260 Formato: tapa dura.…

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Hardcover. Condition: New. 1st Edition. Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.…

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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.