Product Type
Condition
Binding
Collectible Attributes
Free Shipping
Seller Location
Seller Rating
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Springer Verlag, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 2010 edition. 160 pages. 9.25x6.10x0.40 inches. In Stock.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.57.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.57.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.57.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: New. New! This book is in the same immaculate condition as when it was published 0.57.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition 0.57.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Springer Berlin Heidelberg Okt 2014, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Berry-AMA Book Prize FINALIST 2011!'The Right Sensory Mix' is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.Why do some people drink black coffee and others stick to tea Why do some people prefer competitors' products Why do we sell less in this country Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.After reading the book, managers will be able to: - Understand and predict consumers' behavior and preferences - Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product - Fine-tune their positioning and product range for every local market - Systematically increase their innovation hit rate 160 pp. Englisch.
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256. . 2014. Paperback. . . . .
Published by Springer Berlin Heidelberg, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Berry-AMA Book Prize FINALIST 2011!'The Right Sensory Mix' is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.Why do some people drink black coffee and others stick to tea Why do some people prefer competitors' products Why do we sell less in this country Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundredsof millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.After reading the book, managers will be able to: - Understand and predict consumers' behavior and preferences - Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product - Fine-tune their positioning and product range for every local market - Systematically increase their innovation hit rate.
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256. . 2014. Paperback. . . . . Books ship from the US and Ireland.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.
Published by Springer, 2014
ISBN 10: 3642423892ISBN 13: 9783642423895
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.