Isbn: 9783030298708 - User Experience is Brand Experience: the Psychology Behind Successful Digital Products and Services (management for Professionals) (14 results)
User Experience Is Brand Experience. The Psychology Behind Successful Digital Products and Services.
van de Sand, Felix/Frison, Anna-Katharina/Zotz, Pamela/Riener, Andreas/Holl, Katharina
Language: English
Published by Cham, Springer International Publishing., 2020
- Softcover
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16 x 24 cm. XXII, 171 S. XXII, 171 p. 59 illus., 58 illus. in color. (Management for Professionals). Sprache: Englisch.
Language: English
Published by Springer, 2020
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Language: English
Published by Springer, 2020
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
Language: English
Published by Springer 2020-11-21, 2020
- Softcover
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Van De Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina
Language: English
Published by Springer, 2020
- Softcover
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Condition: New. In English.
Language: English
Published by Springer, 2020
- Softcover
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More imagesUser Experience Is Brand Experience | The Psychology Behind Successful Digital Products and Services
Language: English
Published by Springer, 2020
- Softcover
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Taschenbuch. Condition: Neu. User Experience Is Brand Experience | The Psychology Behind Successful Digital Products and Services | Felix van de Sand (u. a.) | Taschenbuch | Management for Professionals | xxii | Englisch | 2020 | Springer | EAN 9783030298708 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …
Language: English
Published by Springer, 2020
- Softcover
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Language: English
Published by Springer, 2020
- Softcover
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Palgrave Macmillan Nov 2020, 2020
- Softcover
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. 196 pp. Englisch.…
User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Van De Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina
Language: English
Published by Springer, 2020
- Softcover
- Print on Demand
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User Experience Is Brand Experience
Felix van de Sand|Anna-Katharina Frison|Pamela Zotz|Andreas Riener|Katharina Holl
Language: English
Published by Springer International Publishing, 2020
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introduces a new UX identity scale and a validation method to analyze brand valuesProvides a comprehensive introduction to the topics of user needs, value systems and UXCombines academic research.…
User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
Language: English
Published by Palgrave Macmillan, 2020
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.…
Language: English
Published by Palgrave Macmillan Nov 2020, 2020
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg 196 pp. Englisch.…
