9781982934323 - Empirical Perspectives of Celebrity Endorsements by Roy, Dr Kisholoy (7 results)
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Seller: California Books, Miami, FL, U.S.A.California Books
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Seller: moluna, Greven, Germanymoluna
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements…which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers - one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements.
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
