Isbn: 9781908999467 - Marketing and Designing the Tourist Experience (18 results)

Condition: New. 156 pp., PAPERBACK (same isbn), NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience.For students and practitioners alike it will make clear both in theory and in practice.What really lies at the heart of the customer experience.How to manage and improve service provision.How to influence the customer experience.Key examples illustrating real world success. The topic of 'experience' is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises.Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience.…

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condition: Brand New. 226 pages. 9.75x7.50x0.75 inches. In Stock.

Paperback. Condition: new. Paperback. The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience.For students and practitioners alike it will make clear both in theory and in practice:What really lies at the heart of the customer experience;How to manage and improve service provision;How to influence the customer experience;Key examples illustrating real world success.The topic of experience is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises.Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience. The topic of experience is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. In.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Taschenbuch. Condition: Neu. Neuware - The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.…

Condition: New. The topic of experience is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the.

Paperback. Condition: New. The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience.For students and practitioners alike it will make clear both in theory and in practice.What really lies at the heart of the customer experience.How to manage and improve service provision.How to influence the customer experience.Key examples illustrating real world success. The topic of 'experience' is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises.Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience.…

Paperback. Condition: new. Paperback. The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience.For students and practitioners alike it will make clear both in theory and in practice:What really lies at the heart of the customer experience;How to manage and improve service provision;How to influence the customer experience;Key examples illustrating real world success.The topic of experience is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises.Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience. The topic of experience is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.