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9781398619821 - Brand Global, Adapt Local: How to Build Brand Value Across Cultures by Melchior Ray, Katherine; Kelly, Nataly (20 results)
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Condition: As New. Unread book in perfect condition.
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good.
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Fine.
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Brand Global, Adapt Local : How to Build Brand Value Across Cultures
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2025. 1st Edition. hardcover. . . . . .
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Brand Global, Adapt Local : How to Build Brand Value Across Cultures
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 56.95
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 53.93
£ 16.01 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Condition: New. 2025. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Brand Global, Adapt Local
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Hardcover. Condition: Brand New. 264 pages. 9.21x6.14x9.21 inches. In Stock.
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Hardcover. Condition: Brand New. 264 pages. 9.21x6.14x9.21 inches. In Stock. This item is printed on demand.
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Brand Global, Adapt Local (Hardcover)
Language: English
Published by Kogan Page Ltd, London, 2025
ISBN 10: 1398619825 ISBN 13: 9781398619821
Hardcover. Condition: new. Hardcover. Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestle, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers. Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Condition: New. PRINT ON DEMAND.
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Brand Global, Adapt Local : How to Build Brand Value Across Cultures
Language: English
Published by Kogan Page, Kogan Page, 2025
ISBN 10: 1398619825 ISBN 13: 9781398619821
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestlé, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.
