9781334296321 - Observations on Applying the Dorfman-steiner Theorem Classic Reprint by Naert, Philippe a (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book explores the application of the Dorfman-Steiner theorem, an optimization rule for firms seeking to maximize profit through strategic pricing, advertising, and quality control. The author examines the theorem's strengths and limitations, discussing issues such as obtaining optimal variable values, suboptimal solutions, and the importance of sensitivity analysis. The book goes beyond the original theorem, extending it to the case of oligopolistic markets and considering additional decision variables such as distribution. The author also emphasizes the significance of assessing opportunity costs when equating marginal revenue and marginal cost. By providing practical examples and illustrating complex concepts with clarity, this book offers valuable insights for managers and researchers aiming to optimize marketing strategies and enhance business profitability. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.