Philippe a Naert (64 results)
Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Leeflang, Peter S.H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
- Softcover
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
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£ 14.58
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Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Leeflang, Peter S.H.,Wittink, Dick R.,Wedel, Michel,Naert, Philippe A.
- Softcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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£ 12.91
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 21.23
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 21.63
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 21.75
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 22.24
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 20.34
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 20.69
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 20.66
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 20.99
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 21.11
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 13.67
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Paperback. Condition: New. New copy - Usually dispatched within 4 working days.
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 15.14
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Paperback. Condition: New. New copy - Usually dispatched within 4 working days.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 28.57
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 29.56
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 30.04
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 30.35
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 27.33
£ 4.16 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 27.70
£ 4.16 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 27.67
£ 4.16 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 28.00
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 28.12
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
- Softcover
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., JapanYushodo Co., Ltd.
Contact seller5-star sellerAssociation member: ILAB
Condition: Used - Good
£ 11.79
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paper. Condition: good. No Jacket. xii, 406 p.
Language: English
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
- Hardcover
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., JapanYushodo Co., Ltd.
Contact seller5-star sellerAssociation member: ILAB
Condition: Used - Good
£ 12.55
£ 25.83 shippingShips from Japan to U.S.A.Quantity: 1 available
hard. Condition: good. No Jacket. xii, 406 p.
More images- Softcover
- Print on Demand
Seller: Forgotten Books, London, United KingdomForgotten Books
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£ 13.22
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Paperback. Condition: New. Print on Demand. This book presents a theoretical construct that defines the optimal allocation of competitive marketing efforts in an oligopolistic market. The construct builds upon the Dorfman-Steiner theorem, extending it to consider scenarios where multiple firms compete within a single market. The… author introduces the concept of 'market share optimization' and develops a mathematical equation to quantify this concept, establishing a relationship between absolute and relative advertising elasticity. Analogous results are derived for price and quality elasticity, facilitating a multifaceted analysis of competitive marketing strategies. The theoretical framework proposed in this book provides a valuable tool for marketers and business strategists seeking to optimize their marketing efforts within competitive environments. By incorporating the concept of market share optimization, the author extends the applicability of the Dorfman-Steiner theorem, opening new avenues for research and empowering practitioners with a refined approach to decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
- Softcover
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Seller: Forgotten Books, London, United KingdomForgotten Books
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£ 13.54
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Paperback. Condition: New. Print on Demand. This book delves into the complexities of markup decisions within vertical market structures, where multiple levels of entities, such as producers and retailers, interact. The author challenges traditional assumptions that often ignore the influence of intermediaries, such as retailers…, on markup pricing. Through a series of thought-provoking examples, the author demonstrates that markup is not a static concept but rather a strategic variable that can significantly impact the profitability of both producers and retailers. The book explores the rationales behind constant percentage markup pricing, comparing it to simple marginalist pricing, and highlights the factors that influence optimal markup levels. By analyzing market structures and the power dynamics between different entities, this book provides valuable insights for businesses seeking to optimize their markup strategies. It emphasizes the importance of considering the interactions between various market participants and the impact of markup decisions on their profitability. Readers will gain a deeper understanding of the complexities of vertical market structures and the factors that shape markup decisions, empowering them to make informed choices that maximize their financial performance. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
- Softcover
- Print on Demand
Seller: Forgotten Books, London, United KingdomForgotten Books
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£ 13.57
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Paperback. Condition: New. Print on Demand. This book presents a ground-breaking model for retail outlet location, helping businesses optimize their distribution networks for maximum performance. The author challenges the established approach of dividing location decisions into two distinct steps, instead proposing a comprehensi…ve model that considers both regional expansion and site selection simultaneously. Through rigorous analysis and real-world case studies, the author demonstrates the superiority of this holistic approach, offering valuable insights into the complex dynamics of retail outlet placement. This innovative model provides a powerful tool for businesses to make informed decisions, optimize resource allocation, and gain a competitive edge in the marketplace. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
- Softcover
- Print on Demand
Seller: Forgotten Books, London, United KingdomForgotten Books
Contact seller5-star sellerCondition: New
£ 13.87
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Paperback. Condition: New. Print on Demand. This book explores the application of the Dorfman-Steiner theorem, an optimization rule for firms seeking to maximize profit through strategic pricing, advertising, and quality control. The author examines the theorem's strengths and limitations, discussing issues such as obtaining opt…imal variable values, suboptimal solutions, and the importance of sensitivity analysis. The book goes beyond the original theorem, extending it to the case of oligopolistic markets and considering additional decision variables such as distribution. The author also emphasizes the significance of assessing opportunity costs when equating marginal revenue and marginal cost. By providing practical examples and illustrating complex concepts with clarity, this book offers valuable insights for managers and researchers aiming to optimize marketing strategies and enhance business profitability. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
