Language: English
Published by Wren's Gate 3/25/2025, 2025
ISBN 10: 1069168300 ISBN 13: 9781069168306
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Paperback or Softback. Condition: New. Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition). Book.
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Paperback. Condition: new. Paperback. Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.Why most environmental programs fail to change behavior, How to select the most important environmental behaviors to target, How to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption, How to pilot test programs to ensure that they work effectively before being broadly delivered, How to encourage an organization to utilize best practices in delivering environmental programs. Recommended by Time magazine, this book introduces a framework for fostering sustainable behavior that is internationally recognized as the gold standard for effective environmental programs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condition: new. Paperback. Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.Why most environmental programs fail to change behavior, How to select the most important environmental behaviors to target, How to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption, How to pilot test programs to ensure that they work effectively before being broadly delivered, How to encourage an organization to utilize best practices in delivering environmental programs. Recommended by Time magazine, this book introduces a framework for fostering sustainable behavior that is internationally recognized as the gold standard for effective environmental programs. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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ISBN 10: 1069168300 ISBN 13: 9781069168306
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ISBN 10: 1069168300 ISBN 13: 9781069168306
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Paperback. Condition: new. Paperback. Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.Why most environmental programs fail to change behavior, How to select the most important environmental behaviors to target, How to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption, How to pilot test programs to ensure that they work effectively before being broadly delivered, How to encourage an organization to utilize best practices in delivering environmental programs. Recommended by Time magazine, this book introduces a framework for fostering sustainable behavior that is internationally recognized as the gold standard for effective environmental programs. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.Why most environmental programs fail to change behaviorHow to select the most important environmental behaviors to targetHow to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoptionHow to pilot test programs to ensure that they work effectively before being broadly deliveredHow to encourage an organization to utilize best practices in delivering environmental programs.