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Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032363487 ISBN 13: 9781032363486
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Hardcover. Condition: Brand New. 7th edition. 596 pages. 10.00x7.00x1.30 inches. In Stock.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders - key skills for any manager.This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.