ISBN: 9780814743508 - Spreadable Media: Creating Value and Meaning in a Networked Culture: 15 (postmillennial Pop) (36 results)

Hardback. Condition: Good. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

Hardback. Condition: Very Good. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

Hardcover. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: very_good. Book has little sign of wear or use.

Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. 13 13 Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

Hardback. Condition: Very Good. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

Hardback. Condition: Good. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: Very Good. Book in Very Good condition.

Hardcover. Condition: Good. Book in Good condition.

Hardcover. Condition: Fair. Book in Fair condition.

Condition: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Book has clean and bright contents.

Condition: Good. Used - Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condition: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.

Hardcover. Condition: Like New. First Edition. First Edition, First Printing. Published by NYU Press, 2013. Octavo. Hardcover. Book is like new. Dust jacket is like new.

Hardback. Condition: New. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.…

Condition: New. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life Series: Postmillennial Pop. Num Pages: 352 pages, black & white illustrations. BIC Classification: JFD. Category: (P) Professional & Vocational. Dimension: 236 x 149 x 29. Weight in Grams: 686. . 2013. Hardcover. . . . . …

Condition: New. In English.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life Series: Postmillennial Pop. Num Pages: 352 pages, black & white illustrations. BIC Classification: JFD. Category: (P) Professional & Vocational. Dimension: 236 x 149 x 29. Weight in Grams: 686. . 2013. Hardcover. . . . . Books ship from the US and Ireland. …