Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)

3.82 avg rating
( 313 ratings by Goodreads )
 
9780814743508: Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)
View all copies of this ISBN edition:
 
 

How sharing, linking, and liking have transformed the media and marketing industries 



Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.       

The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of “stickiness”―aggregating attention in centralized places―with “spreadability”―dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. 

Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media―from both the U.S. and around the world―the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.

"synopsis" may belong to another edition of this title.

Review:

“Something new is emerging from the collision of traditional entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible. Read it to understand what your kids are doing, where Hollywood is going, and how online social networks spread cultural productions as a new form of sociality.”-Howard Rheingold,author of Net Smart

"Solid analysis and detailed examples to make it sticky enough for the intended readerships of media scholars, media professionals, and fans."-International Journal of Communication

"The best analysis to date of the radically new nature of digital social media as a communication channel. Its insights, based on a deep knowledge of the technology and culture embedded in the digital networks of communication, will reshape our understanding of cultural change for years to come."-Manuel Castells,Wallis Annenberg Chair of Communication Technology and Society, University of Southern California

"Content today, the authors suggest, can travel not only from the top down but also from the inside out. It is a remarkably different terrain than what we have been used to, one they effectively and stridently analyze."- Publishers Weekly

“By critically interrogating the ways in which media artifacts circulate, Spreadable Media challenges the popular notion that digital content magically goes ‘viral.’ This book brilliantly describes the dynamics that underpin people's engagement with social media in ways that are both theoretically rich and publicly meaningful.”-danah boyd,Microsoft Research

"In Spreadable Media, media theorist Henry Jenkins, formerly of MIT and now at USC, and his coauthors, digital strategists Sam Ford and Joshua Green, make a convincing case that fan involvement in the re-creation and circulation of media content is not just an interesting side effect of man-to-many multimedia networks and smartphone video editing apps, but a significant force for empowerment and exploitation in and of itself...If you are in the music, move, television, or game business, this book is a must read."-Strategy and Business

"A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content."-Kirkus

"It's about time a group of thinkers put the marketing evangelists of the day out to pasture with a thorough look at what makes content move from consumer to consumer, marketer to consumer and consumer to marketer. Instead of latching on to the notion that you can create viral content, Jenkins, Ford, and Green question the assumptions, test theories and call us all to task. Spreadable Media pushes our thinking. As a result, we'll become smarter marketers. Why wouldn't you read this book?"-Jason Falls,CEO of Social Media Explorer and co-author of No Bullshit Social Media

“Finally, a way of framing modern media creation and consumption that actually reflects reality and allows us to talk about it in a way that makes sense. It's a spreadable world and we are ALL part of it. Useful for anyone who makes media, analyzes it, consumes it, markets it or breathes.”-Jane Espenson,writer-producer of Battlestar Galactica, Once Upon a Time, and Husbands

"Spreadable Media is an essential read for anyone who wants to understand how media works today."-Deep Media

About the Author:

Henry Jenkins is the Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781479856053: Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)

Featured Edition

ISBN 10:  1479856053 ISBN 13:  9781479856053
Publisher: NYU Press, 2018
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Henry Jenkins; Sam Ford; Joshua Green
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Quantity Available: 1
Seller:
One Dollar Book Swap
(Dayton, OH, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Item. Fast shipping. Free delivery confirmation with every order. Seller Inventory # 1XMDVP001GA0

More information about this seller | Contact this seller

Buy New
10.93
Convert Currency

Add to Basket

Shipping: 2.26
Within U.S.A.
Destination, Rates & Speeds

2.

Jenkins, Henry, Ford, Sam, Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Quantity Available: 3
Seller:
Indiana Book Company
(Marion, IN, U.S.A.)
Rating
[?]

Book Description NYU Press. Condition: New. Ships same or next business day with delivery confirmation. Brand New. Expedited shipping available. Seller Inventory # 1000005297687-1737

More information about this seller | Contact this seller

Buy New
11.60
Convert Currency

Add to Basket

Shipping: 2.45
Within U.S.A.
Destination, Rates & Speeds

3.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press (2013)
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Signed Quantity Available: 1
Seller:
MyLibraryMarket
(Waynesville, OH, U.S.A.)
Rating
[?]

Book Description NYU Press, 2013. Hardcover. Condition: New. ***please read*** signed copy with a personal note - no marks on text - my shelf location we-d-16. Signed by Author. Seller Inventory # 180510022

More information about this seller | Contact this seller

Buy New
11.44
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

4.

Jenkins, Henry
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780814743508

More information about this seller | Contact this seller

Buy New
13.66
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

5.

Jenkins, Henry
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Quantity Available: 2
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KB-9780814743508

More information about this seller | Contact this seller

Buy New
13.82
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

6.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description NYU Press. Hardcover. Condition: New. 0814743501. Seller Inventory # Z0814743501ZN

More information about this seller | Contact this seller

Buy New
17.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Quantity Available: 1
Seller:
Mega Buzz
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description NYU Press. Hardcover. Condition: New. 0814743501. Seller Inventory # Z0814743501ZN

More information about this seller | Contact this seller

Buy New
17.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Quantity Available: 1
Seller:
Best Bates
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description NYU Press. Hardcover. Condition: New. 0814743501. Seller Inventory # Z0814743501ZN

More information about this seller | Contact this seller

Buy New
17.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description NYU Press. Hardcover. Condition: New. 0814743501. Seller Inventory # Z0814743501ZN

More information about this seller | Contact this seller

Buy New
17.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Jenkins, Henry; Ford, Sam; Green, Joshua
Published by NYU Press
ISBN 10: 0814743501 ISBN 13: 9780814743508
New Hardcover Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description NYU Press. Hardcover. Condition: New. 0814743501. Seller Inventory # Z0814743501ZN

More information about this seller | Contact this seller

Buy New
17.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book