9780749449421 - Profitable Marketing Communications: a Guide to Marketing Return on Investment by Young, Antony; Aitken, Lucy (9 results)
- Hardcover
Seller: Better World Books: West, Reno, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Very good
£ 8.73
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. n. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Fine
£ 2.80
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardback. Condition: Fine.
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
£ 4.68
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. n. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: HPB-Ruby, Dallas, U.S.A.HPB-Ruby
Contact seller5-star sellerCondition: Used - Very good
£ 8.41
£ 2.79 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Hardcover
Seller: HPB Inc., Dallas, U.S.A.HPB Inc.
Contact seller5-star sellerCondition: Used - Very good
£ 8.42
£ 2.79 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
£ 5.58
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cos…t versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
£ 11.90
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN…:9780749449421.
Published by Kogan Page Ltd, LA Vergne, Tennessee, U.S.A. 2007
- Hardcover
Seller: Second Site Books, Chicago, U.S.A.Second Site Books
Contact seller5-star sellerCondition: Used - As new
£ 17.26
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Dust Jacket Condition: As New. Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. "Profitable Marketing Communications" explains that marketing is about creating positive value for a business or b…rand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. "Profitable Marketing Communications" introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
- Hardcover
Seller: Goodbooks-Wien, Schleinbach, AustriaGoodbooks-Wien
Contact seller5-star sellerCondition: Used - Very good
£ 8.02
£ 62.71 shippingShips from Austria to U.S.A.Quantity: 1 available
Hardcover. Condition: Gut. Hardcover, Schutzumschlag gebrauchsspurig/ansonsten sehr guter Zustand, Kogan Page 2007, Versand weltweit / international shipping.
