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9780312212018 - Media Communication: an Introduction to Theory and Process by Watson, James (1 results)
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Soft cover. Condition: Very Good. No Jacket. 1997 Trade PB. St. Martin's Press. 317 Pgs. No reader marks, clean pgs, binding solid. Cover with light shelf wear. Back bottom corner with light crease. This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception.
