Media Communication: An Introduction to Theory and Process - Softcover

Watson, James

Softcover

ISBN 10: 0312212011 ISBN 13: 9780312212018

Publisher: Palgrave Macmillan, 1998

Synopsis

This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. This welcome new edition has been thoroughly updated to include substantial new material on the Internet and a more sustained engagement with debates about globalization.

About this title

Review

The author is erudite, but puts his knowledge at the service of his readers at all times. "Len Masterman"

From the Publisher

toc
Contents: Introduction

Setting the Scene: Media in Context

The Language of Study

Audience: The Uses We Make of Media

Purpose, Role and Performance

The News: Close Encounters with Reality

Ways and Means: How Media Go About Producing the Message

You Think You Have Problems? Pressures and Constraints on the Media

In the Wake of Magellan: Research as Exploration

Ownership and Control: Media Issues

Prising Open the Black Box: Media Effects Revisited

Cyberspace Calling?

Notes

Glossary

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 1998
• Language: English
• ISBN 10: 0312212011
• ISBN 13: 9780312212018
• Binding: Paperback
• Number of pages: 328