9780282999445 - Library of Advertising: Show Window Display and Specialty Advertising Classic Reprint by Axel Petrus Johnson (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book explores the fascinating history and evolution of window displays, examining their critical role in the art of marketing. From their humble beginnings as simple show windows, to their transformation into elaborate decorative installations, window displays have emerged as a powerful tool for capturing attention and driving sales. The author provides a comprehensive overview of the different types of window displays, their design principles, and the techniques used to create visually appealing and effective presentations. This book is essential reading for anyone interested in the history of advertising and marketing, as well as those involved in the design and execution of window displays. By understanding the evolution and impact of window displays, retailers and marketers can harness their power to create memorable and impactful experiences that drive brand awareness and increase sales. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.