Library of Advertising: Show Window Display and Specialty Advertising
Language: English
Published by Forgotten Books, 2017
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 16.77
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book explores the fascinating history and evolution of window displays, examining their critical role in the art of marketing. From their humble beginnings as simple show windows, to their transformation into elaborate decorative installations, window displays have emerged as a powerful tool for capturing attention and driving sales. The author provides a comprehensive overview of the different types of window displays, their design principles, and the techniques used to create visually appealing and effective presentations. This book is essential reading for anyone interested in the history of advertising and marketing, as well as those involved in the design and execution of window displays. By understanding the evolution and impact of window displays, retailers and marketers can harness their power to create memorable and impactful experiences that drive brand awareness and increase sales. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9780282999445_0
- Title
- Library of Advertising: Show Window Display and Specialty Advertising
- Author
- Axel Petrus Johnson
- Publisher
- Forgotten Books
- Publication year
- 2017
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0282999442
- ISBN 13
- 9780282999445
- Seller catalogs
- Marketing
In'the general scheme of publicity and selling, the show Window occupies a position peculiar to itself. It is the most direct form of advertising and is the closest connecting link between the merchant with his stock of merchandise and the buying public. The newspaper advertisement, the cir cular, the letter, the catalogue, the bill-board or street-car ad, all say, Come to the store and see the goods. The show Window says, Here they are. The show Window is absolutely direct - it catches the possible customer at the psychological moment. He is on the spot and it is but a step inside the store and the sale is made.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
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AbeBooks seller since June 2, 2021
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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