ISBN: 9780259797326 - Universal Weekly, Vol. 18: A Magazine for Motion Pictures Exhibitors; December 15, 1923 (classic Reprint) (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book delves into the captivating world of early 20th-century cinema, offering a glimpse into the strategies and challenges faced by film studios, particularly Universal Pictures, as they navigated the evolving landscape of film distribution and exhibition. The author vividly portrays the industry's transition from single-feature showings in legitimate theaters to the rise of dedicated picture houses and the implementation of "two-a-day" screenings with premium pricing for major productions. The book explores the delicate balance between maximizing profits and ensuring accessibility for a wider audience, highlighting Universal's innovative approaches to film promotion and distribution. Through captivating anecdotes and insightful commentary, the author sheds light on the dynamic interplay between film production, marketing, and audience engagement during a pivotal era in cinematic history. This book's exploration of the early film industry's complexities offers valuable insights into the strategies that shaped the cinematic experiences we enjoy today. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…