Universal Weekly, Vol. 18: A Magazine for Motion Pictures Exhibitors

Language: English

Published by Forgotten Books, 2017

0259797324 / 9780259797326

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Print on Demand. This book delves into the captivating world of early 20th-century cinema, offering a glimpse into the strategies and challenges faced by film studios, particularly Universal Pictures, as they navigated the evolving landscape of film distribution and exhibition. The author vividly portrays the industry's transition from single-feature showings in legitimate theaters to the rise of dedicated picture houses and the implementation of "two-a-day" screenings with premium pricing for major productions. The book explores the delicate balance between maximizing profits and ensuring accessibility for a wider audience, highlighting Universal's innovative approaches to film promotion and distribution. Through captivating anecdotes and insightful commentary, the author sheds light on the dynamic interplay between film production, marketing, and audience engagement during a pivotal era in cinematic history. This book's exploration of the early film industry's complexities offers valuable insights into the strategies that shaped the cinematic experiences we enjoy today. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9780259797326_0

Title
Universal Weekly, Vol. 18: A Magazine for Motion Pictures Exhibitors
Author
Paul Gulick
Publisher
Forgotten Books
Publication year
2017
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
0259797324
ISBN 13
9780259797326
Seller catalogs
Childrens Fiction

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

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