9780128177921 - Case Studies on Food Experiences in Marketing, Retail, and Events (woodhead Publishing Series in Consumer Science and Strategic Marketing) (9 results)
Language: English
Published by Woodhead Publishing (edition 1), 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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£ 37.21
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Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Language: English
Published by Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 153.01
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Condition: New. pp. 224.
Language: English
Published by Woodhead Pub Ltd, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 151.83
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Paperback. Condition: Brand New. 218 pages. 8.75x5.75x0.50 inches. In Stock.
Language: English
Published by Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 164.80
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Condition: New. pp. 224.
Language: English
Published by Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
£ 181.10
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Condition: New. pp. 224.
Language: English
Published by Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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£ 141.22
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Taschenbuch. Condition: Neu. Case Studies on Food Experiences in Marketing, Retail, and Events | Susanne Doppler (u. a.) | Taschenbuch | Englisch | Woodhead Publishing | EAN 9780128177921 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Language: English
Published by Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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£ 137.32
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 154.41
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and…theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Englisch.
Language: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 168.65
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theor…etical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
