Case Studies on Food Experiences in Marketing, Retail, and Events
Language: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
Series: Book 5 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 152.89
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Englisch. …
Seller Inventory # 9780128177921
- Title
- Case Studies on Food Experiences in Marketing, Retail, and Events
- Author
- Susanne Doppler
- Publisher
- Elsevier Science & Technology, Woodhead Publishing
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0128177926
- ISBN 13
- 9780128177921
- Item weight
- 391 grams
- Dimensions
- 229x152x11 mm
- Series
- Book 5 of 7: Woodhead Publishing Series in Consumer Science and Strategic Marketing
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
- Presents the challenges customers face in their away-from-home food shopping
- Explains how customer food experiences can be created
- Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
"Synopsis" may belong to another edition of this title.
About the Author
Since September 2012, Dr. Adrienne Steffen is a Professor of Consumer Behavior and Market Research at the Hochschule Fresenius Heidelberg and its predecessor institution. Adrienne Steffen received her BBA in International Management at the International University in Germany and studied at the University of Michigan in the USA and the ESC Rennes in France. She completed her PhD (“Affective Reaction to Critical Shopping Experiences in Shopping Centers- a Mixed Method Approach) and Post Graduate Diploma in Research in Business Management at the University of Strathclyde in Glasgow.
Adrienne has recently published in the area of Consumer Marketing where she focuses on retail experience management, consumer-salesperson interactions and sustainable consumptio
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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