Wang Xiangliang (16 results)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 25.88
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- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 21.50
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 27.74
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Condition: New.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 30.23
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 30.67
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Paperback. Condition: New. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design…language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.
Language: English
Published by Images Publishing Group Pty Ltd, Mulgrave, Victoria, 2018
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 33.71
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Paperback. Condition: new. Paperback. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek…new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition. AUTHORS: Chen Jinming is teaching at the Design Institute of East China Normal University, and is committed to the practice and teaching research of brand visual recognition and green packaging design. He has published several papers and books, and some student works directed by him have won international design competition awards. Wang Xiangliang graduated from East China Normal University with a major in visual communication design, and he has also studied at Moholy-Nagy University of Art and Design, in Budapest, and the Pratt Institute, United States. SELLING POINTS: . Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media . Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference . Features recently completed case studies that reflect current and contemporary design trends . Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students 450 colour illustrations A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by The Images Publishing Group 2018-06-27, 2018
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 19.15
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Paperback. Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 21.49
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Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 26.16
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Condition: New. In.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 25.31
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 26.68
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Paperback. Condition: Brand New. 351 pages. 8.50x8.50x1.00 inches. In Stock.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 23.94
£ 21.36 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: moluna, Greven, Germanymoluna
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£ 27.03
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Condition: New. A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success.KlappentextrnrnA full-colour reference guide explori.
Language: English
Published by Images Publishing Group Pty Ltd, Mulgrave, Victoria, 2018
- Softcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contact seller5-star sellerCondition: New
£ 54.92
£ 27.71 shippingShips from Australia to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek…new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition. AUTHORS: Chen Jinming is teaching at the Design Institute of East China Normal University, and is committed to the practice and teaching research of brand visual recognition and green packaging design. He has published several papers and books, and some student works directed by him have won international design competition awards. Wang Xiangliang graduated from East China Normal University with a major in visual communication design, and he has also studied at Moholy-Nagy University of Art and Design, in Budapest, and the Pratt Institute, United States. SELLING POINTS: . Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media . Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference . Features recently completed case studies that reflect current and contemporary design trends . Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students 450 colour illustrations A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Images Publishing Group Pty Ltd Jul 2018, 2018
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 35.20
£ 55.87 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. Neuware - A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 27.06
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: 5 available
Paperback. Condition: New. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design…language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.
